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Riyadh reshapes its global role

28 September 2023

Commentary
John Bambridge
Analysis editor

Riyadh is on a mission to cultivate its global status and diplomatic and geopolitical soft power like never before, seeking out forums and platforms of interest at all levels of international engagement and interaction. 

In 2023 alone, Saudi Arabia has joined the Shanghai Cooperation Organisation, launched the Global Water Organisation and been formally invited to join the Brics bloc of emerging markets.

Global sports has also become a major new arena of activity for Saudi Arabia. The kingdom has secured the rights to host football’s 2027 Asian Cup and the 2029 Asian Winter Games. In 2022, it oversaw the Public Investment Fund’s launch of the LIV Golf League. 

It also directed Saudi Pro League clubs to engage in an extraordinary spending spree in the 2023 summer transfer season, buying 94 overseas players, including 37 from Europe’s Big Five leagues. 

Riyadh is bidding for the 2030 Winter Olympics and has dispensed with its efforts to jointly host the 2030 World Cup with Egypt and Greece in favour of a standalone bid for the 2034 World Cup that would ensure undivided global attention for Saudi Arabia.

In its determined emphasis on sport, Riyadh is emulating a strategy pursued by Doha for many years to cultivate a role for itself as an international sports hub for the region. However, Saudi Arabia’s approach – together with its larger population or captive audience, and even greater economic clout – is amplifying its position within global sport at an astonishing rate.

Of equally vital interest to Saudi Arabia’s long-term economic prosperity and stability are its efforts to better physically connect itself with its surrounding neighbourhood. Projects such as the GCC railway network, which is back on track, and the electrical grid interconnection projects launched this year, including a $1.8bn connection with Egypt and $570m connection with Iraq through Kuwait, also point to Riyadh’s intent to be a regional nexus and conduit for everything from freight to power.

Perhaps no clearer sign of the kingdom’s will to reshape the regional future is its recent moves to bury the hatchet with Iran – a detente that yet hangs in the balance over Saudi Arabia’s position on Israel amid the murmurings of a normalisation deal being within sight. Riyadh may have to choose one or the other. Yet regardless, down either path lies the potential for a change that overthrows decades of regional geopolitical convention.

MEED's October 2023 special report on Saudi Arabia includes: 

> POLITICS: Saudi Arabia looks both east and west
> SPORT: Saudi Arabia’s football vision goes global
> ECONOMY: Riyadh prioritises stability over headline growth
> BANKS: Saudi banks track more modest growth path
> UPSTREAM: Aramco focuses on upstream capacity building
> DOWNSTREAM: Saudi chemical and downstream projects in motion
> POWER: Riyadh rides power projects surge
> WATER: Saudi water projects momentum holds steady
> GIGAPROJECTS: Gigaproject activity enters full swing
> TRANSPORT: Infrastructure projects support Riyadh’s logistics ambitions
> JEDDAH TOWER: Jeddah developer restarts world’s tallest tower

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John Bambridge

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