meed-logo

line1 line2 line3
SIGN IN / REGISTER

UAE luxury hospitality builds momentum

9 May 2023

 

Register for MEED's guest programme 

Jumeirah Group enjoyed a year of strong growth in 2022, with both improving financial results and several new property launches.

So far in 2023, it is also on track to hit its growth targets, thanks to ongoing demand for luxury hospitality, despite a slight softening overall in the Dubai market.

“We’re on track with our broad financials for 2023,” says CEO Katerina Giannouka (pictured right).

“We have seen a softening in average rate [in line with the market], but while the market lost in RevPAR, we improved our position vis-a-vis our competitors, so our revenue generation index that manages relative performance is up, and we’ve actually gained market share over the first quarter of the year.”

According to Giannouka, 2022 was “an exceptional year” for both Dubai and Jumeirah Group for several reasons. An important factor was Dubai's pandemic response. The emirate was one of two markets worldwide, alongside the Maldives, that reopened to international travel post-Covid in a “relatively eased way”, she says.

However, while the Maldives restarted tourism out of necessity due to its complete dependence on the sector, Dubai’s reopening was strategic and “really set a standard” in how to resume business post-pandemic. This was of considerable benefit to Jumeirah Group, which, notes Giannouka, saw a continuation of growth in luxury consumption throughout the pandemic.

“In combination with that, a lot of additional travellers came here, and then, post-Covid, people’s propensity to spend on travel post-Covid really increased,” she adds. “It also came with good financial discipline – so all of these factors helped Jumeirah to have a very strong year in 2022.”

International expansion 

Globally, the luxury hotel market is set to grow to $238.5bn by 2028, rising at a compound annual growth rate of 10.4 per year from a value of $93.43bn in 2020, according to Fortune Business Insights.

Jumeirah Group has also been physically expanding apace. In the past 18 months, the group has opened hotels in the Maldives; in Capri, Italy; and in Bahrain. In February 2023, it acquired Le Richemond, a historic hotel property in Geneva, Switzerland.


Jumeirah Group's acquisition of its first property in Switzerland, Le Richemond on the banks of Lake Geneva, forms part of its strategy to build its brand profile in gateway destinations across the world

Looking ahead, it plans to continue to expand its brand internationally. “Now we’ll also be looking at resort destinations, [with the] focus initially on Europe, and then we will look to diversify into the US and also into Asia, continuing with both city hotels and resort destinations,” Giannouka explains.

The group will open the Marsa al-Arab hotel in Dubai in the next 12 months. Giannouka touts the property – with its 386 rooms, 10 food and beverage venues, and location adjacent to an 82-berth super yacht marina – as a “keenly awaited” destination for the group that “will truly be our new expression of hospitality here in Dubai”.

All eyes ahead

The group’s immediate targets for 2023 are for further growth on top of 2022’s performance. As an incoming CEO, Giannouka admits this is “always a challenge, but I’m glad to report that in the first quarter, we’re on track for another year of growth.”

Jumeirah Group’s 2023 performance will be supported by opening its first hotel in Saudi Arabia, the Jumeriah Jebel Omar in Mecca, in the next six months – a key location that should benefit from both the country’s rising pilgrim numbers and broader tourism market growth. This will be followed in 2024 by the launch of the 180-room Jumeirah The Red Sea.

“Beyond that,” she expands, “we are putting together a growth strategy as part of a five-year plan, and that will include Saudi Arabia. With a market that’s looking to attract 100 million travellers, there’s space for Jumeirah and the Jumeirah brand is very well recognised, even though we don’t have any hotels there today. It’s a natural place for us to have properties [and we expect that we] will perform well there.”

In the next five years, the group plans to expand from 150 to 200 properties by adding 10-12 properties a year, whether new builds or conversions of existing properties.

Additionally, it aims to reduce its carbon footprint by 25 per cent by 2025, building on existing schemes that have used artificial intelligence and behavioural science to tackle food waste and emissions.

As Giannouka adds: “We take our environmental responsibilities very seriously, and we are committed to making a positive impact on the planet.”

Main image: The five-star Jumeirah Marsa al-Arab is part of a broader development led by Dubai Holding that will include a superyacht marina, a series of ocean-facing, six-bedroom villas and a boardwalk

https://image.digitalinsightresearch.in/uploads/NewsArticle/10822833/main.gif
John Bambridge

Register for MEED's guest program now to access this article.

Click here to register
Exclusive from Meed
Related Articles
  • Libya and Tunisia reschedule joint oil and gas licensing round

    19 August 2026

    The Libyan-Tunisian Joint Oil Exploration, Exploitation and Petroleum Services Company (Joint Oil) has rescheduled its planned licensing round for offshore exploration and development projects in a zone spanning the waters of both countries.

    The bidding process is now due to open on 7 September 2026, with bid submissions due by 8 January 2027.

    Previously, in May, Joint Oil said it planned to open the bid round on 1 August 2026.

    The upcoming round will offer two oil and gas packages. The first is an exploration package across the 3,000-square-kilometre Joint Oil Block, in water depths of 80-120 metres.

    Significant data are available on the geology of this area, including 6,500km of 2D and 1,900 square kilometres of 3D seismic data. Data also exists from a run of legacy wells dating to 1976.

    The second package covers development of the Zarat discovery specifically. This is a gas-condensate reservoir straddling the boundary between Tunisia’s national acreage and the jointly-held Joint Oil Block.

    Joint Oil is equally owned by Tunisia’s national oil company, ETAP, and OLA Energy Holdings, a subsidiary of the Libya Africa Investment Portfolio (LAIP).

    LAIP is a subsidiary of Libya’s sovereign wealth institution, the Libya Investment Authority.

    Joint Oil was established under a bilateral agreement between Libya and Tunisia in 1988 to explore and develop hydrocarbons in offshore areas shared by the two countries.

    The key dates from the new schedule for the licensing round are:

    • 7 September 2026: Bid round opens; qualified offshore operators can apply for access to the Virtual Data Room
    • 9 September 2026: Joint Oil presents the opportunity at the MMEA Scout Group meeting in London
    • 29-30 September 2026: Joint Oil presents at the World Energy Summit in London
    • 31 December 2026: Bid round closes
    • 8 January 2027: Bid submissions due
    • 26 February 2027: Winning bidders notified
    • 30 April 2027: Formal awards expected

    Texas-based Moyes & Co is acting as a strategic adviser on the licensing round.

    Houston-headquartered Marathon discovered the Zarat field in 1992. It is estimated to hold around 0.4 trillion cubic feet of recoverable gas and 50 million barrels of liquids.

    A previous development project concept centred on a mobile production unit, worth around $1bn, tied back to the nearby Miskar platform.

    Despite this, the field has remained undeveloped for over three decades.

    One of the key challenges to developing the reserve is its high carbon dioxide content.

    Joint Oil has run bid rounds for the acreage before without success, including as recently as late 2023.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/18861047/main.jpg
    Wil Crisp
  • UAE cuts trade and financial links with Iran

    19 August 2026

    Register for MEED’s 14-day trial access 

    The UAE has halted all trade, commercial exchanges and financial transactions with Iran until further notice, the Ministry of Foreign Affairs said on 19 August.

    The suspension has been imposed in light of escalations that undermine regional and international peace and security, the ministry said. It did not specify a timeframe for any resumption.

    The ministry rejected allegations regarding the status of the economic relationship between the UAE and Iran, and restated the UAE's commitment to dialogue, cooperation and regional integration as means of advancing peace, stability and prosperity in the region.

    It said the UAE remains committed to safeguarding the integrity of the financial system, in line with international law and global standards.

    The suspension covers the full range of commercial and financial links between the two countries. The UAE has historically been one of Iran's most significant trading partners, with much of the relationship built on re-export trade routed through Dubai to Iranian ports across the Gulf.

    The ministry statement did not detail the mechanism for enforcing the halt, the sectors affected, or arrangements for existing contracts and in-transit cargo.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/18857953/main0856.jpg
    Colin Foreman
  • Abu Dhabi begins Dar Al-Funoon Saadiyat construction

    19 August 2026

     

    Register for MEED’s 14-day trial access 

    Abu Dhabi-based piling contractor APCC Piling & Marine Contracting has started the enabling works on Dar Al-Funoon, a cultural development near the Saadiyat Cultural District.

    The project, commissioned by the Department of Culture & Tourism – Abu Dhabi, was designed by the late Canadian-American architect Frank Gehry.

    The venue is scheduled to open in 2030.

    MEED understands that the main contract bids are under evaluation and the project is slated for award soon.

    The complex will feature a multipurpose hall with more than 2,000 seats, a 3,500-seat open-air amphitheatre, a 400-seat studio theatre and a 250-seat jazz venue, bringing total capacity to more than 6,000 across its performance spaces.

    The venue will host leading international productions, delivering high-quality cultural experiences for audiences locally, regionally and globally.

    Upon completion, it will become one of the region’s largest performing arts venues.

    The project was announced by Sheikh Khaled Bin Mohamed Bin Zayed Al-Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council in June, as MEED reported.

    During a review of the plans, he was briefed on the architectural concept and the development and construction phases, as well as the venue’s advanced technical capabilities, which are being designed to meet the highest international standards for staging major global productions.

    The announcement is part of the ongoing development of Saadiyat Island, which already includes Louvre Abu Dhabi, Zayed National Museum, Natural History Museum Abu Dhabi, teamLab Phenomena Abu Dhabi and the upcoming Guggenheim Abu Dhabi.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/18852155/main4145.jpg
    Yasir Iqbal
  • Contractor wins Dubai Canal drainage deal

    19 August 2026

     

    Register for MEED’s 14-day trial access 

    Local firm Detech Contracting has won an engineering, procurement and construction (EPC) contract to upgrade and rehabilitate the East Dubai Canal stormwater system.

    The project, known as TF-16-C1, is part of Dubai’s Tasreef strategic plan to improve the emirate’s stormwater network, increase flood protection and enhance the resilience of Dubai’s infrastructure.
     
    According to a source, Lebanon's Khatib & Alami has also been appointed as a consultant on the project.

    The works will focus on upgrading existing stormwater infrastructure to increase capacity and improve reliability during heavy rainfall.

    The scope includes upgrading the stormwater drainage system, laying pipelines and constructing manholes and gullies. It also includes the construction of pumping stations and diversion works, site clearance and other associated facilities.

    In February, MEED reported that the municipality had invited consultants to qualify for a contract to supervise three stormwater drainage projects (TF-16-C1, TF-15-C2 and TF-13-C1)

    China State Construction Engineering Corporation announced in July that it had won the EPC contract for the TF-15-C2 stormwater drainage network project located on Umm Suqeim Road in the Al-Barsha and Al-Quoz areas of Dubai.

    MEED understands contractor bids are still being evaluated for the TF-13-C1 project, which focuses on developing a drainage system for the Al-Marmum area.

    Detech has been awarded several packages under the Tasreef programme in the past 18 months.

    These include:

    • TF-16-C1: upgrading and rehabilitation of East Dubai Canal stormwater system
    • TF-15-C1: stormwater drainage system at Al-Wasl Road for communities west of Dubai Canal
    • TF-05-C1: stormwater drainage system in Jebel Ali 
    • TF-04: stormwater drainage system on Sheikh Mohammed Bin Zayed Road and Al-Yalayis Road
    • DS-419: Tasreef rainwater drainage network: West Deira stormwater system upgrade and rehabilitation 

    As MEED exclusively reported, the municipality recently issued a letter of award for the TF-15-C1 project, covering the construction of a stormwater drainage system on Al-Wasl Road and communities west of Dubai Canal.

    The project includes the construction of a gravity-based stormwater pipeline network with diameters of up to 3.5 metres. It is estimated to cost $100m.

    This week, Dubai Municipality also issued three tenders for stormwater and sewerage infrastructure projects serving Hind City, Dubailand and surrounding areas.

    The projects cover drainage networks for Hind 4, connections to the stormwater network in Dubailand and a stormwater trunk line serving Hind 3, Hind 4 and Umm Al-Daman.

    All three have bid submission deadlines of 10 September.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/18850438/main.jpg
    Mark Dowdall
  • Maaden and Aramco sign deal to create joint venture

    18 August 2026

    Register for MEED’s 14-day trial access 

    Saudi Arabian Mining Company (Maaden) and Saudi Aramco have signed a shareholders’ agreement to form a joint venture (JV). Maaden will hold a 51% stake in the JV, while Aramco will own the remaining 49%.

    Before signing the shareholders’ agreement, the two Saudi state-owned companies signed a non-binding heads of agreement in January 2025 aimed at establishing the JV.

    “Combining the strengths of two leaders in their respective fields, the JV will focus on copper and other minerals critical to the energy transition,” the two parties said in a joint statement.

    The JV will focus on exploration across Zone 4, also known as the Transition Zone, within the Arabian Platform in Saudi Arabia. Spanning approximately 182,000 square kilometres – nearly 10% of the kingdom’s total land area – the expected exploration area stretches along a 100-kilometre-wide corridor running parallel to the Arabian Shield.

    “It represents a major new opportunity for mineral discovery in the kingdom,” Maaden and Aramco said.

    Copper, which is increasingly significant for electric vehicles, power networks, energy storage and renewable energy systems, will be a main focus of the JV.

    Copper accounts for more than 20% of the $1.2tn mined-metals market. The copper market is currently valued at about $250bn and is projected to grow to more than $400bn by 2035.

    The JV will also explore for other energy transition minerals, including zinc, lead and rare earth elements, “that are expected to be crucial to industries of the future”.

    “Leveraging advanced computational algorithms, [artificial intelligence] AI, and high-performance computing, the JV intends to target areas most likely to contain copper and valuable minerals, accelerating the path from regional screening to target definition and discovery. This is expected to support long-term sector development, reinforce the kingdom’s role in the global minerals value chain, and help meet rising demand for transition minerals,” the partners said.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/18833329/main.jpg
    Indrajit Sen