Soaring data demand drives boom
29 May 2023

> This package also includes: Region plans vital big grid connections
Power links carry economic, climate and political significance
The world’s longest submarine communications cable system reached its first two landing sites in Jeddah and Yanbu in Saudi Arabia in early May.
The 45,000-kilometre 2Africa cable system will arrive at its third landing site in Duba, Saudi Arabia, later this year and its fourth site in Al-Khobar in 2024. 2Africa will take the number of submarine cable system landing sites in Saudi Arabia to 27, with 13 located in the Red Sea port city of Jeddah.
An expansion in submarine cable landing sites supports the kingdom’s ambition – and that of the broader Middle East and North Africa (Mena) region – to become a global digital hub.
The submarine cables enable high-speed, low-latency connectivity between regions and facilitate the transfer of vast amounts of data across national borders. They can help to unlock significant economic potential arising from products and services enabled by information technology (IT) and data connectivity, including e-commerce, machine learning, Big Data and artificial intelligence (AI).

Source: Telegeography
This will be supported by the strategic geographical advantage of Middle East countries to connect the digital traffic and services between Asia, Africa and Europe – a development that is being mirrored by the planned long-distance power interconnectors across the region.
“Subsea cables provide faster and more dependable internet access than older methods such as satellite or microwave communications,” says Ziad Samaha, an executive with UAE-based Khazna Data Centres.
Driving investment
Kamel al-Tawil, managing director for Mena at US-headquartered firm Equinix, also notes that the increased connectivity provided by subsea cables “can help attract more international businesses to the region, driving economic growth and creating new opportunities for the data centre and wider IT industry”.
The largest telecommunications companies and their data subsidiaries have been building data centres to support their operations and clients’ requirements in recent years.
The explosive growth in data and the advent of cloud services – or renting software applications as opposed to buying licences to use them – in addition to general uncertainty about regulations governing data sovereignty in most jurisdictions, have propelled the region into a data centre-building boom.
This began when US-based Amazon Web Services (AWS) established its first availability zone or data centre cluster in Bahrain in 2019. AWS has since built availability zones in the UAE, with further plans to invest $5bn over 15 years to enhance its data infrastructure in the country.
The scale of Saudi Arabia’s ambition to become a digital hub has been met with commitments to build data infrastructure within the kingdom. Chinese telecoms giant Huawei is investing $400m to build a cloud services infrastructure, while Silicon Valley giants Microsoft and Oracle have committed to investing $2.1bn and $1.5bn, respectively, in the kingdom.
“The demand for data centre services in the region is growing rapidly, and continued investment in digital infrastructure will be critical to supporting the region’s long-term growth and development,” says Al-Tawil.
Regionally headquartered firms are determined to corner a significant piece of the data centre market, which is forecast to grow by a compounded average of 7.59 per cent annually between 2022 and 2028, thanks to strong demand from industries such as finance, healthcare and telecommunications.
Emboldened by its merger with Injazat Data Systems and the backing of both Abu Dhabi-headquartered G42 and its shareholder Mubadala Investment Company, Khazna Data Centre Services is expanding its UAE data centre capacity.
It has also announced a plan to enter the Egyptian market with a planned $250m investment in a 25MW data centre facility at the Maadi Technology Park in Cairo. A further phase could see Khazna doubling the facility’s capacity to 50MW, enabling it to achieve hyperscale status, comparable to the largest data centre facilities in the region and around the globe.
The explosive growth in data has propelled the region into a data centre building boom
Digital transformation
With a young and tech-savvy population, rising internet penetration and greater adoption of cloud-based technologies, Middle East governments have also been actively promoting digital transformation.
This has led to the development of large data centres that provide connectivity and data exchange services for businesses and organisations worldwide.
“Given this growth trajectory, the region is projected to require ongoing investment in data centre capacity,” says Samaha.
The specific amount of necessary investment will be contingent on various factors, including the rate of technological innovation, the level of demand from businesses and consumers, and the regulatory environment.
AI-powered data
“The rapid growth of data generation fuelled by AI has transformed how data is stored, processed, managed and transferred while increasing the demand for computing power across cloud and edge data centres,” says Samaha.
Equinix’s Al-Tawil agrees, noting that AI technologies, particularly machine learning, rely on large volumes of data for training models. His company is investing in data centres as well as in a dedicated fibre optic gateway connecting two facilities in Muscat and Dubai.
“As the adoption of AI continues to accelerate, there will be a surge in demand for data storage and processing. This growth in data generation … will require enterprises to invest in scalable and high-performance infrastructure to meet these demands effectively,” the executive concludes.
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The game is not just about building new infrastructure; it’s about making existing infrastructure perform better
“It’s not just physical infrastructure; it’s the management of all that through technology-enabled tools.”
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“We also signed two major contracts last year for confidential defence clients in Saudi Arabia to deliver infrastructure.”
Capacity crunch
As the industry faces a talent shortage, Santoni highlights Parsons’ internal mobility as a competitive advantage. While competitors have struggled with project transitions, Parsons has focused on relocating staff to sustain its growth.
“We did see a lot of people either exiting Saudi Arabia or relocating within,” Santoni says. “We have been very good at relocating people. This is one of our strengths. When projects changed pace, we made a conscious effort to relocate people, give them options and extend them on the job until something else came up. Last year alone, about 350 people were relocated internally within the region. We are still in hiring mode.”
Being a multidisciplinary firm present in several countries gives flexibility. “In Saudi Arabia, most of Parsons’ work has traditionally been project management consultancy (PMC), although we have had for a number of years now a growing design office in Riyadh with an offshoot in Dammam and one in Jeddah.
“We currently have almost 300 people in our design office in Saudi Arabia, which is slightly less than 10% of our workforce in the kingdom. The rest are doing PMC work. In Dubai, Abu Dhabi, Doha, it’s mostly the more traditional model of design and construction supervision work with some PMC,” says Santoni.
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