Saudi Arabia showcases tourism plans
22 May 2023

Saudi Arabia has emerged as the world’s biggest investor in tourism, with $550bn dedicated to developing new destinations by 2030.
Initially aiming to attract 100 million visitors a year, as outlined in Vision 2030, the Saudi Tourism Authority (STA) has now set its sights on surpassing this goal.
By 2030, tourism is projected to contribute more than 10 per cent of Saudi Arabia’s GDP, generating an additional one million jobs.
“The world in the 1920s came to Saudi for oil. Now the world will come in the 2020s for tourism,” said the STA’s CEO Fahd Hamidaddin at the Arabian Travel Market 2023 event recently held in Dubai. “Tourism is the new oil.”
During the exhibition, Saudi Arabia made its grandest appearance to date, showcasing its premier destinations and offering an array of 500 bookable experiences and packages through 67 partners on the stand.
The world in the 1920s came to Saudi for oil. Now the world will come in the 2020s for tourism
Fahd Hamidaddin, Saudi Tourism Authority
Robust growth
Last year, the kingdom recorded a 121 per cent surge in visitor numbers, compared with pre-Covid levels. There were 93.5 million visits in 2022, made up of 77 million domestic travellers and 16.5 million international tourists.
On the back of these figures, the volume of projects associated with hospitality and entertainment is soaring.
The Saudi General Entertainment Authority has granted operating licences to 24 theme parks in the country and issued over 4,000 permits for events and a further 3,370 licences for live performances during 2022, reports UK-based property consultancy Knight Frank.
The kingdom also aims to add 315,000 new hotel rooms by 2030, at an estimated cost of $37.8bn. If all these keys become available, it will mean the country’s hotel room inventory will surpass the UAE’s 200,000 rooms.
At least 225,000 of the rooms are being developed by Saudi Arabia’s gigaprojects. Neom plans to develop about 200 hotels, with international chains competing to operate the properties.
The heritage destination Al-Ula aims to have 5,000 hotel rooms by 2030, while The Red Sea Project has plans for 8,000 rooms across 22 resorts within a decade. The cost of delivering all these hotel rooms is estimated at $110bn, according to Knight Frank and STR Global.
Domestic tourism
While Saudi Arabia aspires to become one of the world’s top five tourist destinations, it is domestic tourism that currently plays a pivotal role in unlocking the country’s potential.
Out of a population of 36 million, approximately 65 per cent of Saudi nationals make between one and three trips within the kingdom each month, according to Knight Frank.
To further bolster domestic tourism, experts stress the need to expand Saudi Arabia’s transport infrastructure to enhance internal mobility.
“Supporting hospitality infrastructure, such as new airports and national airlines, combined with a legislative framework that eases access to the sector for international investors will be critical,” said Knight Frank’s head of hospitality in Saudi Arabia, Turab Saleem.
The masterplan for King Salman International airport in Riyadh envisages the facility becoming the world’s largest airport by passenger capacity, with the ability to welcome 185 million passengers by 2050. The airport will house a new national flag carrier, Riyadh Air, which is expected to start operations in 2024.
Riyadh is also working on other airport projects, and in March France’s Egis Group landed a contract for 26 airports in Saudi Arabia.
MEED's latest special report on Saudi Arabia includes:
> GIGAPROJECTS: Saudi Arabia under project pressure
> ECONOMY: Riyadh steps up the Vision 2030 tempo
> CONSTRUCTION: Saudi construction project ramp-up accelerates
> UPSTREAM: Aramco slated to escalate upstream spending
> DOWNSTREAM: Petchems ambitions define Saudi downstream
> POWER: Saudi Arabia reinvigorates power sector
> WATER: Saudi water begins next growth phase
> BANKING: Saudi banks bid to keep ahead of the pack
> DATABANK: Riyadh holds its buoyant economic heading
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The data so far indicates that the region’s finances are holding firm. “Fitch believes GCC sovereign ratings generally have sufficient headroom to withstand a short regional conflict that does not escalate significantly further, including in most cases substantial assets that provide a buffer against short-term hydrocarbon revenue disruption,” it said in a report on 3 March.
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While the immediate financial metrics are sound, the broader operating environment is not without its challenges. Fitch notes that the attacks raise risks to the 2026 baseline, which had previously assumed robust non-oil growth driven by the region’s massive pipeline of diversification projects.
Economic impact
The conflict has already impacted the real economy. Air travel suspensions, a slowdown in consumer activity and shifting risk perceptions regarding tourism could weigh on non-oil GDP if the tension lingers. Fitch highlighted that the key metric to monitor will be the “strength of operating conditions, particularly non-oil growth and general confidence in the region”.
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For now, the strategy from both regulators and ratings agencies is one of cautious optimism. The region’s capital expenditure programmes and diversification drives provide a structural momentum that is difficult to derail in the short term.
Fitch concluded that as long as energy infrastructure remains intact and public spending continues to shore up growth, the GCC’s financial institutions are well-positioned to navigate the crisis.
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The de facto blockade of the Strait of Hormuz in the Gulf by Iran since 28 February is likely to be temporary given its vital economic role in global oil trade, according to credit ratings agency Fitch Ratings.
This, alongside global oil market oversupply, should limit oil price rises and mitigate any potential disruptions to Iranian oil supply, Fitch Ratings said in a note.
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“Prior to the conflict, around 20 million barrels a day (b/d) of crude oil and petroleum products transited the strait, accounting for about a quarter of global seaborne oil trade and a fifth of global oil consumption. About half of the oil volumes transported through the strait are exports from Saudi Arabia and the UAE, with the remainder from Iraq, Kuwait and Iran. About half of these exports go to China and India.
“A protracted closure would affect both exporting and importing countries and therefore is not our baseline assumption. If the strait were to remain effectively closed for a protracted period, naval protection for tanker navigation could be considered, as occurred during the 1980s' Iran-Iraq war,” Valavina said in the note from Fitch Ratings.
“In addition, the global oil market is oversupplied, which should limit the geopolitical risk premium and cap risks to oil price increases. Global supply growth exceeded demand growth in 2025. Fitch expects this trend to continue in 2026. Supply increased by about 3 million b/d in 2025, while demand grew by well below 1 million b/d,” Valavina said.
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