PropTech sets out to transform built world

8 September 2022

PropTech has become a new buzzword in today’s highly digitalised world. The umbrella term for tech-driven innovative building industry solutions, its adoption is accelerating rapidly – rising by a staggering 1,072 per cent from 2015-19, according to Forbes.  

Property technology is only poised to keep growing. A recent study by PwC and the Urban Land Institute highlighted that the use of technologies by real estate companies in Europe will trend upwards over the next three to five years.

Expedited further by the pandemic, property technology is reconfiguring how all stakeholders relate to the built environment, from how they experience, design, construct and market buildings to property management. 

Outlined below are some important ways this unfolds across the five property development stages.

Digitalised cities 

Data technology is the cornerstone of smart cities. Offering multiple sustainability benefits, it is being used to integrate building and infrastructure systems.

Sensors, data centres and digital twins monitor key historical and real-time indicators of demographic trends, property inventories, power and water use, and building carbon emissions. By using urban data analytics, policies for waste reduction, building decarbonisation and even affordable housing can be better achieved.

A prime example is Singapore’s pioneering digital twin experiment. Data in the form of GIS, lidar and satellite imagery were processed to create a 3D digital replica called ‘Virtual Singapore’.



A snapshot of Virtual Singapore, the city’s pioneering digital twin project. Source: National Mapping Archives – gwprime (geospatialworld.net)


The single, centralised, real-time database is already helping the city to respond to challenges related to water supply management, track real estate market changes, and deploy solar farms to meet growing domestic and industrial demands.

PropTech adoption accelerated by 1,072 per cent from 2015 to 2019 

E-real estate

In the real estate sector, technology is helping to solve problems such as lack of transparency, information asymmetry and high investment risks. In the UAE, a person renting or buying property exclusively through a broker is almost unheard of, while 93 per cent of US buyers use real estate websites when searching for a home. This may mean the entire market is becoming digitalised. 

And for very good reasons. For one, online sales platforms simplify the arduous task of property hunting for people with little background knowledge in a sophisticated and highly technical field. Platforms such as Bayut and RealAR app offer in-depth information on listing characteristics, provide analysis of comparable properties, and even furnish virtual simulations to help guide purchase and modification decisions. 

But technology is poised to go even further. For example, price-gouging algorithms are being developed to use predictive analytics that process data on transactions, forecast future trends, value property returns and assess mortgage quotations, all aimed at oiling the wheels of a heavy-moving sector. 

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Building information management

BIM has sounded the death knell for the age of Computer-Aided Design (CAD). Architects and urban designers are now using advanced software to model multi-layered information instead of physical forms. By doing so, integrated design – so crucial for sustainable development – has become business-as-usual.

BIM allows professionals to design, modify and manage the building’s entire lifecycle using a single virtual model that simulates its performance. Further, using parametric tools, designers can even tweak design factors to meet priority sustainability targets.  

This is how the National University of Singapore delivered its new School of Design and Environment. Using BIM technology, architects were able to explore options in massing and orientation, canopy and opening sizing, and room layouts by reporting their environment and energy performances in real time.

Optimising these, they passively minimised the building’s baseline energy and material demands. Then, a parity was struck by deploying renewable energy technologies such as 1,225 photovoltaic panels and hybrid cooling systems, allowing the university to pioneer the city’s first net-zero energy building.



The School of Design and Environment – Singapore’s first net-zero energy building. Source: NUS School of Design & Environment, SDE 4 – Surbana Jurong


3D construction 

Technology’s introduction to construction is transforming the sector into a safer, wasteless, cost-effective and faster enterprise. One way this is happening is through innovations in 3D printing machinery. These use BIM models to digitally produce on-site or prefabricated components most efficiently, while complementary smart machinery robotically performs repetitive tasks like concrete pouring and plastering. 

One notable example is Dubai Municipality’s largest 3D printed structure in the world, built in 2019. Standing 9 metres tall with an area of 640 square metres, the edifice employed only three workers.



Apis-Cor’s award-winning 3D-printed building, Dubai. Source: Apis Cor builds world’s largest 3D-printed building in Dubai (dezeen.com)


The breakthrough came in constructing the walls by a printer instead of the traditional wooden formwork, steel reinforcement and concrete pouring methods. This was complemented by precast slabs and prefabricated windows, which offered multiple cost and environmental savings.

Nonetheless, the extent of the scalability of 3D printing to multi-story residential and office buildings remains to be explored.

Technology is percolating and reforming every stage of the real estate value chain, from smarter cities to efficient building design, construction, operation and marketing

Green building management

Surprisingly, it has been reported that green-rated buildings can miss their performance and savings targets. According to a recent study, the primary cause is human behaviour. Either uninformed or disincentivised to take full custody of carefully-designed systems, end users frequently misuse them.

But technology has provided the solution: building management systems (BMS), through IoT or digital twins, can track parameters like energy and water usage, waste generation, carbon emissions and indoor air quality, and help to control them. 

BMS can even compare performance to design metrics. This is demonstrated by the newly completed Beeah headquarters in the UAE. Acclaimed to be the first fully AI-integrated office in the Middle East, this LEED-certified smart building employs a digital twin as the basis for a Smart Facility Management System.

By learning occupancy habits, one novelty of this system is its ability to forecast energy demands and optimise electricity consumption, conduct predictive maintenance checks, and even take autonomous decisions to rectify faults in equipment performance, achieving a huge 90 per cent energy efficiency saving.



Zaha Hadid’s Beeah headquarters is futuristic in form and operation. Source: BEEAH Headquarters – Zaha Hadid Architects (zaha-hadid.com)


Although a relative laggard in digital transformation, the building sector is swiftly catching up. Technology is percolating and reforming every stage of the real estate value chain, from smarter cities to efficient building design, construction, operation and marketing.

By doing so, PropTech is helping to solve some of the sector’s perennial problems. It is improving information transparency, social inclusion, building design and residents’ wellbeing, in addition to reducing risk and limiting waste generation and carbon emissions, among many other benefits.

The views expressed are those of the author and do no necessarily reflect the company's position.

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    This package also includesSaudi real estate to surge in 2026
    A series of legislative changes were made in 2025 to facilitate further growth of the sector in 2026


    Saudi Arabia’s real estate market continued to gather momentum at the Cityscape Global 2025 event, with a record SR237bn ($63.1bn) of deals signed.

    The event was held on 17-20 November at the Riyadh Exhibition & Convention Centre and was inaugurated by Saudi Municipalities & Housing Minister Majed Al-Hogail.

    Although the deals signed at the event signalled a modest increase in dollar terms from the $61bn reported in 2024, they underline a steady increase in commitments to Saudi Arabia’s wider ecosystem of tourism, healthcare, logistics and supporting infrastructure schemes.

    A large share of the $63.1bn is tied to the development of housing and residential communities, reflecting continued policy support for home ownership and urban expansion. Tourism- and infrastructure-related agreements also featured heavily.

    NHC signings

    The headline of the event was the series of agreements worth billions of dollars signed by Saudi Arabia’s National Housing Company (NHC) with many local and international firms.

    The company signed two agreements worth over SR8.5bn ($2.2bn) for the development of two mixed-use and residential communities in Riyadh. The first agreement, worth over SR5.2bn ($1.4bn), was signed with local developer Retal Urban Development Company for a total of 4,839 residential units in the Al-Fursan suburb of Riyadh.

    The other contract, worth over SR3.3bn ($880m), was signed with a joint venture of Egypt’s Hassan Allam Holding and local developer Tilal Real Estate for a mixed-use project in the Khozam district. The development will cover over 228,000 square metres (sq m).

    The headline of the event was the series of agreements … signed by Saudi Arabia’s NHC

    NHC also signed an investment agreement worth over SR1bn ($266m) with Turkiye’s Emlak Konut to develop residential communities within the Mecca Gate project in Mecca. Emlak Konut will develop 1,000 residential villas.

    A SR2.64bn ($702m) partnership agreement was also announced with Egyptian real estate developer Mountain View to launch a residential project in the Al-Fursan suburb in Riyadh. The development will span 930,000 sq m and comprise 1,923 units.

    NHC also signed agreements with local developers. It inked a deal with Ledar Company to develop over 930 units within the Dar Makkah project in Wujhat Bawabat, Mecca, valued at SR899m ($240m), and another with Dar Wa Emaar Company for 2,843 units in Wujhat Al-Fursan, worth more than SR3.3bn ($879m). 

    A deal with Ezdihar Real Estate will deliver a further 1,120 units in Wujhat Al-Fursan, valued at over SR880m ($234m).

    NHC also announced a SR600m ($160m) deal with Al-Omar Investment to develop 14,000 residential units at the Dama Al-Mashriqya project in East Riyadh. 

    A SR525m ($140m) contract was awarded to local firm Zaid Alhussain & Brothers Group for infrastructure works in the Khuzam area north of Riyadh, while Saleh Abdulla Almahana Company secured a SR651m ($173m) contract to build 1,290 units for the Rose House project in Al-Ahsa.

    NHC also awarded Riyadh-based Alomaier Trading & Contracting Company a contract to carry out infrastructure works at its Khuzam residential development in Riyadh. The scope of work covers all infrastructure works across an area of 4 million sq m.

    NHC also announced the construction of 1,085 villas within the Al-Ghoroub project in Medina.

    More announcements

    NHC’s signings were complemented by further deals announced by major developers and government entities.

    > Diriyah: Saudi gigaproject developer Diriyah Company awarded two construction contracts with a combined value of over SR5.7bn ($1.5bn) on the sidelines of the event.

    The first, valued at about $800m, was awarded to the local BEC Arabia Contracting Company for the construction of offices in the Media and Innovation district of the Diriyah development. Within the same district, BEC Arabia will also build residential assets on the Manazel Al-Hadawi plots.

    The other contract, estimated to be worth $900m, was awarded to local firm Almabani General Contractors for the main construction works on King Khalid Road.

    > King Salman Park: The King Salman Park Foundation, Ajdan Real Estate and Sedco Capital announced a partnership agreement to build a SR3.8bn ($1bn) mixed-use real estate project within King Salman Park in Riyadh. The project will feature over 600 residential units, 200 hotel rooms, 45,000 sq m of office space and retail and service facilities covering 106,000 sq m.

    > Urubah Investment: Local firm Urubah Investment unveiled a 53-floor residential and commercial tower in Riyadh’s Al-Yasmin district, with a built-up area of 160,000 sq m.

    > Zood Real Estate: The firm announced the launch of a 10-tower mixed-use project on Riyadh’s Northern Ring Road.

    > Ajdan Real Estate: The developer launched the Ajdan Infiniti complex and signed a financing agreement with Alawwal Bank. It also launched the Ajdan Towers project in Riyadh.

    > Masar: Jeddah-based Masar sold three plots of land in its Masar Destination in Mecca for the construction of residential and hotel towers, with investments reaching SR1.6bn ($426m). It also signed an agreement for two plots for the development of two residential towers, with investments exceeding SR1bn ($266m). 

    Masar also signed a land sale deal for a 500-unit hotel tower, with total investments exceeding SR1bn ($266m), and a SR700m ($186m) land reservation agreement with Al-Diyar Al-Arabiya to develop a 300-unit residential tower.

    > Mohammad Al-Habib: The developer launched a $1.3bn mixed-use project in the north of Riyadh.

    > Al-Awaly: Jizan-based firm Al-Awaly announced signing a contract to establish Jazan Water City on an area of 114,000 sq m with an investment value of SR200m ($52m).

    > Alothaim: The firm announced the launch of three mixed-use projects in Dammam, Medina and Khamis Mushait.

    > Al-Majdiah Development: The firm signed a memorandum of understanding (MoU) with Alinma Bank to develop financing solutions that support its future projects.

    > Roshn Group: The Saudi gigaproject developer signed partnership agreements for educational and residential developments and the localisation of supply chains. These include an MoU with the UK’s Cognita Schools to develop a private school in its Sedra residential community in Riyadh.

    On the residential side, Roshn launched Sedra Residence, the construction contract for which has been awarded to Building Construction Company. 

    Roshn was also granted the first instant licence for off-plan sales projects. 

    In addition, local developer Maskan purchased land in Roshn’s Al-Arous community in Jeddah. Maskan will develop a mixed-use project at an investment of SR1.7bn ($453m).

    > Sedco Capital: The firm signed agreements to develop a 540-unit residential complex and a 200-unit residential tower, with total investments of SR1.8bn ($479m). Sedco also signed a deal to develop a Courtyard by Marriott-branded hotel with 1,100 rooms within the Masar Destination in Mecca.

    > Saudi Real Estate Refinance Company: The firm signed an agreement with Al-Rajhi Bank to purchase two real estate financing portfolios worth SR10bn ($2.6bn).

    > Osus Real Estate: The developer launched two mixed-use projects in the Al-Malqa and Al-Qayrawan districts of Riyadh, with a total investment of about SR3bn ($800m).

    > Liwan Real Estate: The firm launched a 151,300 sq m project comprising 2,500 residential units, along with a hotel, offices and commercial facilities, at an investment of SR4.5bn ($1.2bn).

    > Kooheji Developments: The firm launched a three-tower development with 1,250 units, located in Al-Khobar.

    > Bank Albilad: The bank launched a SR4.4bn ($1.1bn) fund to develop a mixed-use project in the Qurtuba district of Riyadh.

    > SAB Invest: Together with Dallah Health and Aljazira Capital, SAB Invest will develop medical, commercial and hotel facilities near Dallah Al-Nakheel Hospital in Riyadh at an investment of SR1.2bn ($319m).

    > Heyazah: The firm announced a mixed-use project spanning 103,000 sq m in the vicinity of King Salman Park in Riyadh.

    > Riyad Capital: The investment company launched a SR1.7bn ($453m) fund to develop the One Mountain View project, featuring over 500 villas in the north of Riyadh.

    > Al-Basateen: The developer launched the Al-Basateen Tower project at the intersection of Riyadh’s Northern Ring Road and King Fahd Road.

    > Alinma Bank: The bank launched a fund worth SR3bn ($800m) to develop 2.7 million sq m of land in the Al-Janadriyah district of Riyadh.

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  • Saudi real estate to surge in 2026

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    Opening the market

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    The intention is to help Saudi Arabia tap into international property demand – as Dubai has done – to boost foreign direct investment (FDI). 

    In 2024, the kingdom attracted SR119bn ($31.7bn) in FDI, up 24% year-on-year and 37% above earlier estimates, but still short of the $100bn annual target for 2030. 

    Manufacturing led inflows with SR35bn, followed by wholesale and retail trade, construction and financial and insurance services. Real estate did not feature among the top-performing sectors, underlining the potential for growth.

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    While the foreign ownership law focuses on demand, the revised white land tax regime, effective from 22 August 2025, targets supply. The law aims to curb land hoarding, boost urban land availability and support development priorities.

    Key provisions include an annual white land tax of up to 10%, with zones graded between 10% and 2.5%; a vacant building fee of up to 5%, potentially rising to 10%, subject to approval by Saudi Arabia’s Council of Ministers; and the classification of cities according to supply-demand conditions and development needs. 

    The white land tax is likely to have a dual effect. It should prompt some landowners to bring idle plots into development, sell to active developers or enter into partnerships, thereby alleviating a long-standing structural bottleneck in Riyadh and other major cities. At the same time, it introduces a new cost for holding undeveloped land, which will need to be priced into feasibility studies and could initially push some asking prices higher as owners seek to pass on part of the burden.

    Over time, if enforcement is seen as consistent and predictable, the white land tax could help normalise more active land markets and support the private sector’s expanded delivery role. But 2026 is likely to be a transitional year, with a mix of opportunistic sales, legal challenges and recalibrated land valuations.

    The government has also intervened directly in the rental market, most notably with a rent freeze in Riyadh. 

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    For tenants, the freeze offers immediate relief and increases predictability, particularly for middle-income households and small businesses exposed to volatile rents. It also serves as a counterweight to fears that opening the market to foreign buyers in 2026 will drive another surge in rental prices.

    For investors and developers, however, the impact is more challenging. Compressed rental growth in Riyadh reduces the upside on income-producing assets, especially where financing structures assumed steady nominal increases. 

    Running alongside these regulatory reforms is a quieter but significant development in real estate finance: the launch of Saudi Arabia’s first residential mortgage-backed securities by PIF subsidiary the Saudi Real Estate Refinance Company. This new asset class aims to enhance liquidity in the housing finance market and diversify investment opportunities.

    In the longer term, a thriving, diversified real estate sector underpinned by such instruments can support the development of a broader ecosystem of mortgage issuers, servicers and investors, reducing systemic risk and broadening access to housing finance.

    As the kingdom takes deliberate steps to open its market to foreign buyers, mobilise idle land, protect tenants and strengthen financial infrastructure, much will depend on execution. If the new foreign ownership rules are applied effectively, 2026 could mark the start of a more sustainable, private sector-led growth phase. If not, uncertainty could dampen the very investment the reforms aim to attract. 

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  • Navigating financial markets amid geopolitical fragmentation

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    As we move towards 2026, geopolitical fragmentation is no longer a background risk that occasionally disrupts markets.

    It has become a defining feature of the global financial landscape. Shifting alliances, persistent regional tensions, sanctions and the reconfiguration of supply chains are reshaping how capital flows, how liquidity behaves and how confidence is formed.

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    Expanding vulnerabilities

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    Facing the future

    As we approach 2026, leadership in the Middle East faces a clear test. The global environment is unlikely to become simpler or more predictable. Firms that continue to rely on assumptions shaped by a different era will find themselves reacting rather than positioning. Those that invest in disciplined risk management, flexible planning and operational resilience will be better placed to navigate uncertainty and to turn volatility into strategic advantage.

    In this environment, risk management is not an obstacle to growth. It is the framework that makes sustainable growth possible.

    Ultimately – and this is an often overlooked critical point – none of these adjustments, whether in scenario planning, liquidity discipline, or operational resilience, can be effective without the right human capital in place. 

    Geopolitical fragmentation and financial volatility are not risks that can be fully addressed through models or policies alone. They require informed judgement, institutional memory and the ability to interpret weak signals before they become material threats or missed opportunities. 

    Firms that succeed in this environment will be those that deliberately invest in corporate knowledge: building internal capabilities where possible and complementing them with external expertise where necessary. This means involving professionals with the right background, cross-market experience and a proven, proactive approach to risk awareness and governance. 

    In a fragmented world, competitive advantage increasingly depends not only on capital or strategy, but on the quality of people entrusted with understanding risk, challenging assumptions and guiding decision-making under uncertainty.

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