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Gulf funds help reshape football

23 August 2023

Commentary
Edmund O'Sullivan
Former editor of MEED

At 8pm on Friday 11 August, the referee blew his whistle to start the first match of the English Premiership season. It was a fresh start, but the outcome was unsurprising. Newly-promoted Burnley was soundly defeated by reigning champions Manchester City.

Once shaped by uncertainty, top-flight football – in England, at least – is increasingly predictable. In May, Manchester City won the premiership for the third consecutive season and the seventh time since it was acquired by Abu Dhabi’s Sheikh Mansour bin Zayed bin Sultan al-Nahyan 15 years ago. It is forecast to prevail again this year and dominate the English game for the foreseeable future.

Football at the highest levels is played by the rich and owned by the richer. And those watching it in England’s premiership grounds are as likely to be members of the professional middle class as manual workers, the game’s original core audience.

Football at the highest levels is played by the rich and owned by the richer

The transformation was due to technical change in the form of satellite television and the internet. This created a global football audience and brought billions in advertising revenue into a league that had been teetering on the brink of bankruptcy. 

English football looked like an investable proposition for the first time in almost a century. But winning the premiership – created by the owners of the top clubs so they could keep most of the new income – depended on having the best players and training staff. This drove up wage bills and produced the perverse result that big clubs had more income, but limited profits.

Gulf capital

This has led to dominance by elite teams owned by private investors with an appetite for unconventional assets. More recently, the interested investors have increasingly been royal and sovereign parties from the Gulf states.

Patient and content with capital appreciation as much as dividend income, Sheikh Mansour has invested across Manchester City’s talent supply chain. Benefitting from Etihad’s sponsorship, the club can probably field two teams capable of winning every domestic competition and retaining the Uefa Champions League title it captured for the first time this year.

The Gulf wealth fund formula is producing results elsewhere. Paris St Germain has won the French league nine times since it was bought by Sheikh Tamim bin Hamad al-Thani, now ruler of Qatar, through the Qatar Investment Authority. Newcastle United, bought by Saudi Arabia’s Public Investment Fund in 2021, finished fourth in the premiership last season and is in the Uefa Champions League for the first time in 20 years.

Football, of course, remains unpredictable. But a new process is at work that means many of the surprises are now off the pitch, not on it.

Connect with Edmund O’Sullivan on Twitter

More from Edmund O’Sullivan:

> When a war crime is denied
> Embracing the new Washington consensus
> Trump, Turkiye and the trouble ahead
> A century of errors for the Middle East
> The pros and cons of the biometrics boom
> Learn from history or be doomed to repeat it
> In memory of Abdullah Jonathan Wallace
> Energy challenges cloud 2023 outlook
> Wobbling technology teaches digital caution
> Gulf stands to benefit from global turmoil

 

 

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Edmund O’Sullivan

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