Dubai eyes tourism sector recovery
29 June 2026

> This package also includes: GCC presses ahead with tourism projects
Dubai’s tourism sector was in a position of strength when the regional conflict began on 28 February.
Full-year figures published by the Dubai Department of Economy & Tourism (DET) in February confirmed that the emirate welcomed 19.59 million international overnight visitors in 2025, a 5% increase on the 18.72 million recorded in 2024, and a third consecutive year of record-setting arrivals. The city received more than 2 million visitors in a single calendar month when December 2025 closed with 2.04 million arrivals, 6% ahead of the same period in 2024.
Average hotel occupancy in Dubai’s 827 properties reached 80.7% in 2025, up from 78.2% in 2024. Revenue per available room rose 11% year-on-year to AED467 ($127), while the average daily rate increased 8% to AED579 ($158).
By the end of December, the city’s hotel room inventory stood at 154,264, ahead of cities including Bangkok, New York, Paris and Singapore.
Western Europe remained the largest source market, contributing 4.1 million arrivals and accounting for 21% of total visitors, while the GCC and Middle East and North Africa regions together represented 26% , with 2.99 million and 2.17 million arrivals, respectively. South Asia, the CIS and Eastern Europe each contributed 2.89 million visitors.
The regional context was similarly buoyant. According to the World Travel & Tourism Council’s (WTTC) 2026 Economic Impact Research, Middle East travel and tourism GDP expanded 5.3% in 2025, outpacing the global sector average of 4.1%.
The UAE’s travel and tourism sector reached $68.5bn in GDP contribution in 2025, with international visitor spending of $56.9bn. Pre-conflict, WTTC had forecast $207bn in international visitor spending across the Middle East for 2026.
Sudden shock
The outbreak of conflict on 28 February produced a swift and serious impact across the regional tourism ecosystem. Within days, the WTTC estimated losses of at least $600m a day in international visitor spending across the Middle East, as air travel was disrupted, traveller confidence weakened and regional connectivity fractured.
The major Gulf aviation hubs including Dubai, Abu Dhabi, Doha and Bahrain, which together process about 526,000 passengers daily, experienced closures and operational disruption. On the day the conflict began, the EU Aviation Safety Agency issued a bulletin on the dangers of flying in the airspace of 11 countries, including the UAE, Saudi Arabia, Bahrain, Qatar, Oman and Kuwait.
The data for the first quarter of 2026 reflects the scale of the disruption. According to UN Tourism’s latest World Tourism Barometer, international arrivals across the Middle East fell 14% in the first quarter of 2026, with hotel occupancy in the region declining sharply to 48% in March from 75% in January, against a global average of 64%.
International air traffic among Middle Eastern carriers fell 61% in March, measured in revenue passenger-kilometres, according to the International Air Transport Association (Iata), dragging overall global international traffic into modest contraction for the month.
The conflict also introduced structural complications that extended beyond the immediate decline in arrivals. Several major source markets, including the UK, issued advisories against all but essential travel to the UAE. The UK’s Foreign, Commonwealth & Development Office (FCDO) guidance cited the risk of renewed strikes on civilian infrastructure, including ports, hotels, roads and airports, and advised residents to consider departing if their presence was not essential.
The divergence from Dubai’s own official position, which characterised the emirate as stable and operationally normal, created a coverage gap that complicated conventional travel insurance provision and suppressed bookings from key markets.
On 18 June, the UK updated its position, removing the advisory against all but essential travel to the UAE and noting that commercial flight routes to depart the region remain available. The change marks a significant shift in the formal risk landscape for one of Dubai’s most important source markets, removing a barrier that had complicated both insurance provision and leisure booking decisions across the UK market for nearly four months.
Emirates and Etihad Airways both moved to address the insurance gap directly ahead of the FCDO change. On 17 June, Emirates launched a comprehensive travel cover product developed in partnership with insurance provider Travel Guard, offering medical cover for conflict-related incidents, trip cancellation cover, compensation for baggage delay or loss, and unlimited medical expense and emergency evacuation cover worldwide. The product is available across 27 markets.
Emirates also committed to rebooking disrupted customers at no additional cost where flights have been cancelled due to conflict-related disruption, including itineraries connecting on other carriers.

Arrivals data
Data from UK-based analytics firm GlobalData illustrates both the scale of the expected contraction and the strength of the projected recovery. UAE international arrivals, which reached approximately 30 million in 2025, are forecast to fall to about 26.4 million in 2026 – a decline of roughly 12% – before rebounding sharply to 32.1 million in 2027.
GlobalData’s projections then show continued growth to about 33.5 million in 2028, 35.1 million in 2029 and 36.6 million by 2030.
On that trajectory, arrivals would exceed pre-conflict levels within a single year of recovery and surpass 2025 figures by more than 7% in 2027 alone.
The GlobalData numbers place the 2026 contraction in a longer historical context. UAE arrivals grew almost uninterrupted from 8.4 million in 2009 to 25.6 million in 2019, before collapsing to 8.4 million in 2020 at the height of the Covid-19 pandemic. The subsequent recovery was among the fastest recorded for any major destination: arrivals reached 22 million in 2022, crossed 26.3 million in 2023 and climbed to 28.7 million in 2024 before the 2025 peak.
That precedent – a two-thirds collapse followed by full recovery within three years – underpins the confidence embedded in GlobalData’s post-conflict forecast, which projects a return to growth momentum by 2027 and a trajectory that would deliver 36.6 million arrivals by 2030.
The near-term contraction nevertheless remains substantial. A decline from approximately 30 million to 26.4 million in a single year represents the sharpest drop in UAE arrivals outside the pandemic, and it comes at a point when the sector had been tracking well ahead of pre-pandemic levels.
Past experience
Historical precedent from comparable disruptions points to a consistent pattern: recovery shape is determined less by the severity of the initial decline than by the duration of the disrupting event and the speed at which the perception of the source market resets.
Single-event incidents with clear endpoints and no sustained security overhang have historically produced the fastest recoveries, with arrivals returning to trend within 12 months. Sustained conflicts or events that trigger prolonged travel advisory regimes produce more extended recovery arcs, with source market confidence rather than operational conditions defining the timeline.
The Egypt Metrojet bombing in 2015 remains the most instructive cautionary example for the Gulf: Russian airspace restrictions imposed after the incident kept a major source market out of the Egyptian market for more than five years, with arrivals recovery lagging the resolution of the underlying security concern by a significant margin.
The UAE’s own Covid recovery offers a relevant local reference point. The GlobalData numbers show arrivals collapsed from 25.6 million in 2019 to 8.4 million in 2020, before recovering to 21.9 million in 2022 and surpassing pre-pandemic levels by 2023. The post-conflict recovery forecast of a bounce back to above 2025 levels by 2027 is less aggressive than the post-Covid rebound, reflecting both the more moderate scale of the 2026 contraction and the more complex advisory and perception dynamics involved in a conflict resolution scenario.
The DET’s response is structured around three priorities: operational continuity, sector support and market confidence. The government announced a AED2.5bn ($612.7m) support package targeting the tourism, hospitality and entertainment sectors, structured to protect business continuity, preserve employment and maintain visitor experience standards. Dubai is doing all it can, but much depends on how quickly perceptions shift.
Pilgrimages drive Saudi tourism
More than 1.7 million pilgrims performed Hajj in 2026, according to official data published by Saudi Arabia’s General Authority for Statistics, underscoring the continued centrality of religious tourism to the kingdom’s visitor economy.
The total of 1,707,301 pilgrims comprised 1,546,655 from outside the kingdom and 160,646 internal pilgrims, which includes Saudi citizens and residents.
The vast majority of international pilgrims arrived by air, with 1,485,729 using this mode of transport. A further 54,429 arrived overland and 6,497 by sea. Pilgrims represented 165 nationalities, reflecting the global reach of the event.
The scale of the logistical operation accompanying Hajj is equally significant. Supporting the pilgrimage required 441,049 workers and 26,701 volunteers. Saudi Arabia’s pre-clearance programme, which processes travel documentation at the point of departure to streamline entry to the kingdom for participants from select countries, was used by 388,694 pilgrims.
Hajj is a structural pillar of Saudi religious tourism, which alongside Umrah, draws tens of millions of visitors to Mecca and Medina each year. The sector sits at the core of Vision 2030’s tourism diversification strategy, which targets 150 million visits a year by the end of the decade.
Continued investment in transport infrastructure, including the expanded King Abdulaziz International airport and Haramain high-speed railway capacity, will help Riyadh achieve this target.
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Accor expects Dubai hotel recovery by mid-202717 July 2026

Paris-headquartered hotel operator Accor expects Dubai’s hotel market to return to pre-conflict occupancy levels by the end of the first quarter or early second quarter of 2027, with room rates lagging the volume recovery by several months.
Duncan O’Rourke, chief executive for the Middle East, Africa and Asia Pacific at the hotel operator (pictured right), said the group had maintained profitability across its Dubai portfolio during the conflict period through cost control and revenue management, but acknowledged that rates and occupancy had fallen materially from January and February levels.“There is no question that this crisis affected Dubai,” O’Rourke said at a media briefing in Dubai on 26 June. “As for occupancy in Dubai, we managed – through profit protection and cost control – to keep the hotels in a positive position, so we weren’t losing money.”
He said the arrival of the summer low season provided a degree of relief. “If there is a time to slowly slide out of this crisis, it is the right time, which is now. What I see going forward is that volumes will come back. You will not have the rates immediately that you had in January and February. By the end of Q1 or Q2 next year, I think you will get close to where we were.”
Luxury first
O’Rourke said the luxury and upper-upscale segment was likely to lead the recovery, consistent with the pattern observed after previous crises.
“Generally, when you have a crisis, the first segment to click back quicker is the high-end luxury. People then think: it is not about whether I should go – it is, let’s go. We saw that in Covid. Fairmont is well positioned to do that, and the Sofitel and Maison brands are in the stage of recovery going forward.”
Jean-Jacques Morin, group deputy chief executive at Accor (pictured right), said the UAE’s underperformance had been contained within Accor’s broader international portfolio that continued to grow.“The Middle East is about 10% of the network,” he said. “That also explains why my tone on the capability of the results is so positive – not only do you have the hedging across geographies, but it is also, in the end, only one part of the business.”
Rate outlook
Morin dismissed concerns that the conflict had structurally weakened Dubai’s pricing power, drawing a parallel with the period following Covid-19.
“When we came out of Covid, everybody said those prices would never hold. The question at every analyst call was always the same: your pricing strategy is unsustainable. Guess what? Nothing changed. The prices now, three or four years later, are still the same.”
He argued that consumers consistently prioritise travel expenditure when reallocating budgets. “What you see when the economy goes sideways is that people reallocate disposable income differently. People are basically redirecting the way they do things and keeping the same amount they want to spend, but spending it differently.”
Morin also said Dubai has a track record of outpacing expectations after previous disruptions. “The first part of the world, post-Covid, that came back to positive RevPAR was the Middle East – it was Dubai. People forget that. The capacity of this part of the world to rebound, and the capacity of the industry to rebound in general, is always misunderstood.”
No pullback
Accor said it had not paused or cancelled any development commitments in the region as a result of the conflict. “We did not change anything from a strategic perspective,” Morin said. “The last thing you want is to pull back, because this is going to rebound.”
The group has also used the period to accelerate planned refurbishments and redeploy staff across the region rather than reduce headcount.
“We have 380 hotels here – we are the largest player in the Middle East. Where we accelerated refurbishments, we were able to take key employees and move them to larger hotels elsewhere in the region. What people learned during Covid was the cost of layoffs afterwards – bringing people back and retraining them. There was a massive learning curve. This time, discussions with partners about layoffs were less challenging; it was more about accommodating staffing needs during that period,” O’Rourke said.
READ THE JULY 2026 MEED BUSINESS REVIEW – click here to view PDFStress test for Gulf aviation; Mixed performance as country outlooks diverge in the Levant; GCC tourism sector pivots from crisis to recovery mode.
Distributed to senior decision-makers in the region and around the world, the July 2026 edition of MEED Business Review includes:
> AIRPORTS: Dubai and Riyadh reaffirm airport ambitions> INDUSTRY REPORT: Dubai eyes tourism sector recovery> DATA CENTRES: Big Tech falls short on data centre promise> LEADERSHIP: Aramco’s citizen developers accelerate digital changeTo see previous issues of MEED Business Review, please click herehttps://image.digitalinsightresearch.in/uploads/NewsArticle/17695301/main.gif -
CCC selected for $600m Damascus Financial Centre17 July 2026
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Syrian developer Souria Holding has selected Consolidated Contractors Company (CCC) as the exclusive design-and-build contractor for the $600m Damascus Financial Centre (DFC) in Syria.
The two parties signed a memorandum of understanding on 6 July. The agreement covers design management, engineering, procurement, construction, testing and commissioning, handover and defects liability services. Souria Holding chairman Haytham Joud and CCC chairman Samer Khoury signed the agreement.
Souria Holding is developing the project in partnership with the Governorate of Damascus. The developer says the scheme is intended to support the city's long-term economic revitalisation and urban development.
The mixed-use development sits on Plot 47 in the Western Hejaz regulatory area of Damascus' Baramkeh district. The site covers about 32,000 square metres (sq m) and the development will have about 380,000 sq m of built-up area, making it one of the largest mixed-use schemes planned in Syria.
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GCC downstream operators urged to seek used European equipment17 July 2026

The operators of downstream oil and gas facilities in the GCC that are rebuilding after attacks during the regional war are being advised by the insurance industry to procure used equipment from Europe, where a large number of petrochemical facilities have closed down over recent years.
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Medina tenders Quba Mosque expansion17 July 2026

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Madinah Region Development Authority (MRDA) has tendered a contract to expand Quba Mosque in the Medina region of Saudi Arabia.
The tender was issued earlier this month, with a bid submission deadline of 31 August.
MRDA has appointed local consulting firm Jasara as the project management consultant.
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Project background
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Bahrain taps consultants for studying use of nuclear power17 July 2026

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Bahrain is exploring the use of nuclear power for domestic consumption as well as for potential export of surplus, with state energy conglomerate Bapco Energies tasked with studying the prospect of building a modular nuclear power plant.
According to sources, the proposed project is being led by BeVentures, the venture capital arm of Bapco Energies, which was launched in July 2024.
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BeVentures has, in turn, approached global consultancy firms such as Bechtel, Fluor, Kent, Technip Energies and Wood to assist with concept study and early-stage planning and assessment of the modular or small nuclear power project.
Bapco Energies and BeVentures are also considering tapping into private financing and/or equity partnerships, in part or in full, for the proposed project, sources told MEED.
Bapco Energies did not respond to MEED’s request for comment and additional information on the proposed modular nuclear project.
Mark Thomas, the group CEO of Bapco Energies, told MEED in an interview in April last year that BeVentures was considering investments in “ … new technologies that can both help existing business, as well as prepare … for the future, for the energy transition”.
“We’re looking at opportunities principally within our existing businesses around oil and gas production, refining and petrochemicals. But we’re also looking at elements that will prepare us for the future, more into renewables,” Thomas said, without explicitly mentioning nuclear power.
Case for nuclear power
Bahrain’s interest in exploring nuclear power has been driven primarily by the limitations of its hydrocarbon endowment. Given its small territorial size – about 786 square kilometres – Bahrain holds relatively modest hydrocarbon reserves compared with its Gulf peers.
The kingdom produces about 200,000 barrels a day (b/d) of oil, of which the Awali Field, also known as the Bahrain Field, contributes approximately 42,400 b/d.
Most of Bahrain’s crude production – about 145,000 b/d – comes from the offshore Abu Safah field, located in Gulf waters between Bahrain and Saudi Arabia and shared between Bapco Energies’ subsidiary Bapco Upstream and Saudi Aramco.
Bapco Energies has long pursued additional resources to boost oil and gas output. However, the discovery of the Khalij Al-Bahrain basin in 2018 – its biggest find in decades – has yet to live up to its promise. Initially estimated to hold 80 billion barrels of oil and 10-20 trillion cubic feet of gas, the find has not translated into production at the anticipated scale. Other, smaller exploration efforts with foreign players have also yet to yield the desired results.
The kingdom therefore remains heavily reliant on its larger neighbour, Saudi Arabia, for oil and gas supplies, importing about 350,000 b/d from Aramco via the AB-4 pipeline.
At the same time, given its environmental sustainability targets, other forms of renewable energy – mainly solar – are unlikely on their own to enable Bahrain to reach net zero by 2060.
Bapco Energies published emissions-reduction targets in July 2023, in one of the most detailed disclosures by any state energy enterprise in the GCC. It has also engaged advisers including Boston Consulting Group to help devise a strategy to meet its environmental goals, and Standard Chartered to support financing requirements.
Using 2017 as a baseline year, Bapco Energies has committed to reducing absolute Scope 3 emissions in Bahrain by 30% by 2035, and to reaching net-zero Scope 3 emissions by 2060.
In addition, Bapco Energies sets out net emissions-intensity reduction targets for Scope 1 and 2 – also using 2017 as a baseline – of 15% by 2025, 25% by 2030, 30% by 2035, 50% by 2040 and 75% by 2050, with the aim of achieving net-zero Scope 1 and 2 emissions by 2060.
Bahrain has been laying the groundwork to enable it to tap nuclear power for household and industrial needs in the future.
The kingdom is already operating under a Country Programme Framework (2024–29) with the International Atomic Energy Agency (IAEA), which establishes regulatory and safety benchmarks that must be in place before any commercial reactor construction begins.
In July last year, Manama also signed a civilian nuclear cooperation memorandum of understanding with the US. Financed under the US Foundational Infrastructure for Responsible Use of Small Modular Reactor Technology (FIRST) programme, the partnership provides Bahrain with technical support to develop secure, weaponisation-free civil nuclear infrastructure.
Small modular reactor (SMR) technology could be the most viable pathway forward for Bapco Energies in its quest to develop domestic nuclear power. Unlike conventional large-scale, capital-intensive gigawatt reactors, SMR units – typically under 300MW – require only a fraction of the land area needed for solar capacity of an equivalent output.
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