meed-logo

line1 line2 line3
SIGN IN / REGISTER

Diriyah CEO sets the record straight

17 February 2025

 

Register for MEED’s 14-day trial access | Beat the queue for the Saudi Gigaprojects 2025 summit (12-14 May)

There can be few busier people in Saudi construction right now than Jerry Inzerillo, group CEO of Diriyah Company, the developer behind the $63.2bn Diriyah gigaproject.

A charismatic New Yorker with the distinctive accent to match, he has been the most visible persona behind what is arguably one of the most impressive and advanced projects of the kingdom’s $1tn capital expenditure drive. 

Centred around the At-Turaif Unesco World Heritage Site on the western outskirts of Riyadh, Diriyah has opened its first assets to the public, most notably the retail-focused Bujairi Terrace and its first hotel, the Luxury Collection Bab Samhan Hotel.

These are already proving popular; even on a weekday lunchtime, the former was packed with Saudis enjoying a meal or simply walking between the rows of upscale boutiques enveloped in Diriyah’s characteristic Najdi architectural style. 

At night, Bujairi Terrace is so busy that advanced tickets are required just to enter the precinct to avoid overcrowding.


Opened in December 2022, Diriyah's Bujairi Terrace offers an array of restaurants and cafes

Asset manager role

Managing this is a new challenge for Diriyah Company as it transitions from a developer primarily focused on infrastructure delivery to one that is now also operating as an asset manager for its completed elements. 

“Think about it: right now in the day, we have 40,000 construction workers on site, but last night, we had 13,000 people visiting At-Turaif,” Inzerillo said in early January.

“We’re trading; we’re open; we’re earning revenues from Bab Samhan, the first of 40 hotels to open. It’s already trading very, very well – it’s going to be a very popular hotel.

“I’ve been here 6.5 years now and I’m more optimistic than I’ve ever been.”

Visitors are not just there to shop and eat. Diriyah’s protocol department now has more than 20 staff to handle between nine and 15 protocol moments a day.

“Heads of state, cabinet members and prominent CEOs come every day to see His Royal Highness [Crown Prince Mohammed Bin Salman]. They view the masterplans, see it being built and then have a meal before going to the Unesco site,” says Inzerillo.

I’m seeing robust interest and activity now, not just kicking the tyres as we say in New York. I’m seeing people really coming up to us now. We have dozens of deals right now. We’re very far down the road in terms of equity
Jerry Inzerillo, group CEO of Diriyah Company 

Concrete proof of delivery

The Diriyah CEO spoke with MEED at the opening of two new $200m substations built by Saudi Electricity Company to serve the gigaproject specifically. His presence at the event was a reminder of how keen Diriyah Company is to tell the world – and potential investors – about the development’s progress.

It is no secret that the gigaprojects programme has failed to attract the amount of local or foreign sector investment that it may have initially expected. Opinions vary, but it is fair to say a lack of clarity on project scopes, timeframes and visions, combined with the Covid pandemic and missteps in the initial communication strategy on what the gigaprojects stood for, have all been stumbling blocks in drawing in private investment.

However, this is changing as the gigaprojects themselves start to be delivered and more concrete proof of their demand potential is made clear.

Not that Inzerillo has any doubts about their ultimate investment potential and successful delivery. When asked about these issues, his response was clear: “Look I think there are two factors [behind these issues] and I don’t see them as unhealthy. In fact, it’s the opposite – I see them as healthy,” he asserts.

“Our [Saudi Arabia’s] intention was to take tourism from 3% of GDP to 10% by 2030, while our target was to attract 100 million visits by the same date. We achieved this by December 2023. We’ve already broken 5% of GDP and we feel very confident that we’ll make the 10% objective.

“We’re now putting the infrastructure in the new 58 million square-metre King Salman International airport and other transport infrastructure around the country. All the gigaprojects are opening hotels; for example, look at the great work being done along the Red Sea coast; the great work being done now on Qiddiya.

“So, I think what happened was a lot of people said, ‘Ok, we believe in Saudi Arabia. We certainly believe in its vision. But you know what? We’re going to wait a year or two till we see evidence that the projects are progressing as projected. We intend to be in the kingdom a long time, so let’s wait a year or two before committing.’”

JOIN THE LEADERS BUILDING VISION 2030 AT THE 3RD EDITION OF MEED's SAUDI GIGAPROJECTS SUMMIT
12-14 May – Riyadh, Saudi Arabia
CLICK HERE TO REGISTER YOUR INTEREST

Optimistic outlook

Inzerillo highlights Covid’s impact on the investment environment, adding that it delayed investment plans by two years, but appetite has now caught up.

“I’m seeing robust interest and activity now, not just kicking the tyres as we say in New York,” he states. “I’m seeing people really coming up to us now. We have dozens of deals right now. We’re very far down the road in terms of equity.

“I’m feeling very, very optimistic. I mean, you would think the CEO would naturally be optimistic, but I’m seeing a lot of evidence now.”

This bullishness is underpinned by three huge contracts awarded last year, totalling more than $5.6bn to build the North Cultural and Qurain Avenue districts, forming core components of the Diriyah Gate (DG) 1 phase of the gigaproject, as well as hotel and leisure assets on its residential and hospitality-focused Wadi Safar district.

The pace of activity is continuing into 2025 with a number of major contracts under tender or bid evaluation on the DG2 second phase, including three interchanges on King Khalid Road, the King Salman Grand Mosque, Royal Diriyah Opera House, infrastructure development works, the Northern Community and Diriyah Arena assets. 

Just as significant was the award in early January of a $114m contract covering architectural construction and design services for DG2’s Boulevard District. One of the centrepieces of this second phase, the boulevard will be almost two kilometres long and will be lined on both sides by luxury boutiques and restaurants. Construction work on the boulevard should start in 2026.


One of the largest palaces in Diriyah, Salwa Palace extends over an area of 10,000 square metres

On time, on budget

Maintaining this pace of procurement is important given some of the – often negative – headlines following the ‘pause’ in gigaproject spending in the first half of 2024 as the government and the gigaproject companies’ owner, the Public Investment Fund (PIF), assessed their priorities and expenditure allocations in the face of soaring costs and timelines that threatened to be missed.

While much of this attention has been on Neom, particularly its The Line component, other gigaprojects such as The Red Sea, Roshn and Qiddiya threaten to be put into the same basket, an argument Inzerillo is keen to set straight.

“Now, one has to deal with real economic facts, and that is that post-Covid, you had major supply chain issues, which caused this hyperinflation. We’ve taken that into consideration and made adjustments. We’re on time, we’re on budget,” he stresses. 

“We’ve been very fortunate because of our track record. We have a rockstar team. None of our funding has been even touched in the slightest by the PIF.”

Diriyah has had success in mitigating soaring materials and contracting costs primarily by bundling different works packages into the three ‘mega’ contracts awarded in 2024 as a means of consolidating work to just a handful of contractors. 

At the same time, it secured long-term supply agreements from local manufacturers for key materials such as windows, doors and concrete. Scope revisions, such as the incorporation of the originally planned DG3 residential district into the DG1 element, have also contributed to putting a lid on cost pressures. 

“We always said we had five gigaprojects,” explains Inzerillo. “We had the DG1 historical district. We had DG2, which is 500 tech companies, 100 media companies and 50 entertainment companies. And then there was talk about DG3. When we revisited DG3, it really was just an extension of DG1. So now what we’ve done is [merged] what was called DG3 into DG1. In other words, we merged two phases into one family, but the investment remains the same.”

Reprioritisation of resources

As for last year’s re-evaluation of the gigaprojects’ priorities and delays to the programme overall, Inzerillo attributes these to unforeseen events.

“Now, here’s the other point about the reprioritisation,” he says, referring to last year’s slowdown in gigaproject activity. “Three years ago, no one had any definitive evidence that Saudi Arabia would win the 2027 Asian football games. Three years ago, no one knew that we would be able to win the Winter Asian Games. Three years ago, no one knew we would win the 2030 World Expo in Riyadh. And three years ago, no one predicted the Kingdom of Saudi Arabia would win the 2034 World Cup.

“So, what would need to happen to do those four global events? The answer is, of course, it requires a reprioritisation of resources because now there’s a giant emphasis on delivering these events, especially in Riyadh …. It’s a natural recalibration to host these global events to diversify the economy and certainly hyper stimulate tourism.”


The PIF is expected to provide another SR12bn this year for further development at the gigaproject

Investor interest

Inzerillo, who started his varied, five-decade career in the kitchens of a Brooklyn catering company and then onto senior hotel management positions in the US and South Africa before heading up both IMG Artists and the Forbes Travel Guide, is equally forthright about Diriyah’s investment potential and the success it has had to date, even if much of it has yet to be formally announced. 

“We have a very big interest from investors now,” he says. “I’m seeing my investment division getting really busy, which is very encouraging. I think that when we get to this time next year, we’re going to see a big repetition of what I call replacement equity.

“On some of the commercial assets right now, we’re getting great interest from foreign equity. We’ve had several cases now where foreign partners, such as Saudi, GCC and international partners, have seen the project out of the ground. They can really see it right in front of them. 

“We have a major development with a retail developer from Italy and one from Colombia on buying hotels and going into residential sales with us as joint-venture partners. Funding has been front-loaded from the PIF, which is why it’s important to be a gigaproject within the PIF family. What’s also important is that it allows us to keep up the pace and, more importantly, maintain our quality.” 

To date, the PIF has funded all of the infrastructure works on the gigaproject and is expected to provide another SR12bn this year for further development. 

But at some point, Diriyah Company and the other PIF project subsidiaries are expected to obtain financing, particularly once they start earning revenues. Neom and Red Sea Global have already successfully raised funds through a combination of bond issuances and corporate loan agreements, and Diriyah itself is likely to go down the same route.

Likewise, it is expected to eventually go public when the time is right.

“When will that happen,” says Inzerillo. “That will obviously depend on PIF’s input, which is very important, but we’ve already started the process of getting ready for an initial public offering at some point. I’d be very happy to see that happen before 2030 as I think it would be a great accomplishment. And I’m optimistic to that effect.”

With its first assets up and running and a record value of contracts awarded in 2024, Diriyah is developing at a rapid pace and its CEO is clearly confident it will have most of its core components ready by the launch of the World Expo 2030. 

Much still needs to be done, however. Line 2 of the Riyadh metro will be extended into the development, where it will interchange with the planned Line 7, linking the new King Salman International airport with Qiddiya via Diriyah. The Q Express, a planned express train linking the airport with the entertainment gigaproject, will also stop at Diriyah. All three projects will be handled by other clients and, therefore, somewhat out of Diriyah Company’s direct control. 

Likewise, it remains unclear what the full impact of Expo 2030 and the 2034 World Cup will be on the project ecosystem in the capital. Combined with the giant New Murabba development and ongoing works on the King Salman Park and Sports Boulevard megaprojects, the market is not likely to settle any time soon. 

And despite all the positive talk, there are still very few concrete announced investments in the gigaprojects. Yet, with its first areas already opened and other key elements well under way, Diriyah is arguably better placed than most to capitalise on this unprecedented investment opportunity.

https://image.digitalinsightresearch.in/uploads/NewsArticle/13396510/main.gif
Edward James

Register for MEED's guest program now to access this article.

Click here to register
Exclusive from Meed
Related Articles
  • Sharjah developer launches Al-Mamzar towers scheme

    9 June 2026

    Local real estate developer Alef Group has launched a mixed-use development in the Al-Mamzar area of Sharjah. The Linar project is valued at AED4bn ($1.1bn) and comprises five residential towers and one commercial tower. Across the development, the 50- to 55-floor towers will offer a total of 2,620 residential units.

    With 325 metres of sea-facing frontage overlooking Al-Mamzar Beach, the development also includes retail and service spaces. Tower A, which forms part of Phase 1 of the project, is expected to be completed from 2030 onwards. 

    In a statement, the developer said that following strong demand for expressions of interest (EoIs) in Tower A, Alef Group expanded EoIs to include towers B and C. All Phase 1 EoIs have now been fully reserved, representing a total of 1,572 residential units with a combined value of over AED2bn. The group is preparing to open EoIs for towers D and E.

    In April, Alef Group awarded Abu Dhabi-based construction firm A&M International a AED750m contract to build the next phases of its Hayyan residential community in Sharjah. The scope includes the construction of more than 700 villas and townhouses across three clusters – Samr 1, Samr 2 and Deem – along with Hayyan Mall, a clubhouse and associated infrastructure works.

    The Hayyan masterplan includes seven residential clusters: Alma, Arim 1, Arim 2, Arim 3, Samr 1, Samr 2 and Samr 3.

    READ THE JUNE 2026 MEED BUSINESS REVIEW – click here to view PDF

    GCC looks beyond the Strait; Iraq’s reform window narrows as fiscal assumptions shatter; MEED Top 100 companies.

    Distributed to senior decision-makers in the region and around the world, the June 2026 edition of MEED Business Review includes:
    To see previous issues of MEED Business Review, please click here
    https://image.digitalinsightresearch.in/uploads/NewsArticle/17157150/main1720.jpg
    Colin Foreman
  • Record investment drives Jordan’s utilities market

    9 June 2026

     

    In April, Jordan signed the final technical and legal agreement for its landmark National Water Carrier Project, paving the way for the financial close of the kingdom’s largest planned water infrastructure project to date.

    The agreement represents a significant step forward for the scheme, which is now projected to reach $5.6bn in total costs, including financing, up from earlier estimates of $3.5bn.

    Paris-based investment and utility firms Meridiam and Suez were awarded the contract last year to develop the project in partnership with Jordan’s Water & Irrigation Ministry.

    Since then, multiple large-scale financing agreements have been put in place for the project, which is expected to supply about 40% of Jordan’s drinking water needs.

    While new contract awards have been limited in 2026, the successful execution of the Aqaba-Amman Water Desalination and Conveyance scheme will help reassure the market that large-scale infrastructure projects of this nature can move forward.

    The project is set to reduce the benchmark water cost from about $3 a cubic metre in 2024 to approximately $2.7 and is crucial to addressing Jordan’s severe water scarcity.

    Prime Minister Jafar Hassan recently said that the scheme, along with the Aqaba Port railway project, represented “the largest level of foreign investment in the kingdom’s history”.

    For its part, the government has said it will contribute $722m to the Aqaba-Amman project, representing the largest single capital expenditure in the state budget.

    Upcoming projects

    Looking forward, there is a healthier pipeline of new water projects, led by a two-phased wastewater treatment project at Wadi Zarqa.

    The first phase will have an initial capacity to treat 150,000 cubic metres a day (cm/d) of wastewater by 2030.

    The $150m second phase covers an independent sewage treatment plant with a capacity of 200,000 cm/d. Both tenders are expected to be released in the coming months.

    Two larger projects, valued at $300m each, are currently in the planning stages. Both are managed by Yarmouk Water Company and involve major transmission pipeline works in Ajloun and Irbid as part of the Jordan Water Sector Efficiency Project.

    The Jordan Water Sector Efficiency Project is a World Bank-backed programme aimed at reducing water losses, improving utility performance and enhancing the efficiency of water services across the kingdom.

    Power contracts

    Jordan’s power sector is set for a record-breaking year following the announcement that a $900m combined-cycle gas turbine (CCGT) plant will be developed in partnership with Etihad Development Company, a subsidiary of the UAE’s Etihad Water & Electricity (EtihadWE).

    The project will be developed under a build-own-operate model with Jordan’s National Electric Power Company (Nepco) purchasing electricity under a 25-year power-purchase agreement.

    For context, Jordan’s power sector saw just $33m in total contract awards in 2025, according to MEED Projects.

    The full-year total last exceeded $100m in 2022, when there were $111m of contract awards. The plant is expected to meet about 10% of Jordan’s electricity demand once operational.

    The kingdom has also been looking at other forms of power generation, such as Jordan’s first 450MW pumped hydroelectric energy storage project near Al-Mujib Dam.

    Earlier this year, US-headquartered K&M Advisors and France’s Artelia were appointed as transaction advisers to carry out the final feasibility study for the project, which is expected to be tendered in the third quarter of 2026.

    The Ministry of Energy & Mineral Resources (MEMR) is also planning to undertake the construction of a 1,000MW wind power plant and battery energy storage system near the Port of Aqaba in Jordan.

    The renewable energy scheme could potentially support the kingdom’s emerging green hydrogen industry, including a separate planned $1bn green ammonia and hydrogen project in Aqaba.

    In May, the project became the first publicly announced green ammonia project in Jordan to receive development approval from the Council of Ministers.

    The project would be developed by Jordan Green Ammonia, a special-purpose vehicle funded by the UAE-based 7Fidelity Group and Poland’s Hynfra.

    The project in Aqaba is expected to produce 100,000 tonnes a year of green ammonia from 2030

    Of approximately $6bn-worth of power projects in the pre-execution phase, it is worth noting that about $4.4bn are still in the early study or feed stages.

    Near-term awards are likely to come from several smaller substation and power generation schemes.

    Jordan-Syria power link

    Among the wider pipeline of regional opportunities, Jordan’s power sector could also benefit from efforts to restore electricity connectivity with neighbouring Syria.

    Syria’s Public Establishment for Transmission & Distribution of Electricity recently tendered a contract to repair the 400kV high-voltage interconnector transmission lines between the two countries.

    The works form part of Syria’s $146m Electricity Emergency Project, which is being financed through a World Bank grant and aims to restore critical electricity infrastructure across the country.

    The rehabilitation of the Syria-Jordan interconnector is expected to enable the import of up to 600MW of electricity and represents one of several initiatives under way to rebuild Syria’s power network following years of conflict and underinvestment.

    More broadly, Syria is emerging as an active power market in its own right. In April, Germany’s Siemens Energy signed manufacturing agreements for major power plant projects being developed by a consortium led by Qatar’s UCC Holding.

    The contracts cover combined-cycle power packages for the Zayzoun and Deir Azzour power plant projects, announced last year as part of a $7bn memorandum of understanding between the consortium and Syria’s Ministry of Energy.

    The May 2025 agreements include four combined-cycle gas turbine power plants in Traifawi, Homs and Zayzoun, Deir-Azzour and Mehardeh in Hama with an installed capacity of 4GW.

    Additionally, a 1GW solar power plant will be developed in Wedian Al-Rabee in Syria’s southern region.

    Most of these projects, awarded under concession agreements following a strategic memorandum of understanding framework, are due to come online in 2029.

    After years of inactivity, this is considerable progress. The next step is attracting sufficient interest in new and upcoming tenders. This will signal whether international contractors are ready to re-engage with the country’s power sector.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/17157016/main.gif
    Mark Dowdall
  • PIF-owned Ardara tenders Al-Wadi sewer package

    9 June 2026

     

    Ardara, a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has issued a tender for the trunk sewer diversion and associated works package at its Al-Wadi development in Abha in Saudi Arabia’s Asir region.

    The scope includes the construction of rainwater and flood drainage networks, roads and transport infrastructure, and associated works within the wider Al-Wadi project.

    The bid submission deadline is 15 June.

    The sewer diversion package, valued at about $20m, is part of Ardara’s wider Al-Wadi development in Abha. The company, launched by PIF in 2023, is developing the 2.5-square-kilometre Al-Wadi destination in Abha as a mixed-use tourism and lifestyle development. The project will include residential, hospitality, commercial and recreational assets. 

    As MEED understands, the sewer diversion works are expected to facilitate the development of future phases of the Al-Wadi project by relocating existing wastewater infrastructure within the site.

    The tender follows demolition works completed on the site last year.

    Previously, in 2024, US-based Parsons was appointed to provide project management and supervision services for the project.

    READ THE JUNE 2026 MEED BUSINESS REVIEW – click here to view PDF

    GCC looks beyond the Strait; Iraq’s reform window narrows as fiscal assumptions shatter; MEED Top 100 companies.

    Distributed to senior decision-makers in the region and around the world, the June 2026 edition of MEED Business Review includes:
    To see previous issues of MEED Business Review, please click here
    https://image.digitalinsightresearch.in/uploads/NewsArticle/17156098/main.jpg
    Mark Dowdall
  • Abu Dhabi selects team for 3.3GW Al-Nouf IPP

    9 June 2026

     

    State utility Emirates Water & Electricity Company (Ewec) has selected a preferred developer and contractor for the 3.3GW Al-Nouf independent power producer (IPP) project in Abu Dhabi, according to sources.

    Located within the newly established Al-Nouf complex, the facility will be the largest single-site, carbon-capture-ready, combined-cycle gas turbine plant in the UAE. 

    Japan’s Sumitomo Corporation has been selected as the preferred developer, with the power-purchase agreement (PPA) expected to be signed in the coming weeks, sources said.

    It is also understood that a joint venture of Spain’s Tecnicas Reunidas and Egypt’s Orascom Construction has been picked as the preferred engineering, procurement and construction (EPC) contractor.

    Three developer consortiums submitted bids earlier this year, along with Sumitomo as the only company to bid individually.

    The bidders included:

    • Aljomaih Energy & Water (Saudi Arabia) / Sembcorp Industries (Singapore) / EDF Power Solutions (France)
    • Engie (France) / Korea Overseas Infrastructure & Urban Development Corporation (Kind) / Korea Western Power Company (Kowepo)
    • Korea Electric Power Corporation (Kepco) / Etihad Water & Electricity (EtihadWE) (UAE)
    • Sumitomo (Japan) 

    Ewec issued a request for proposals for the project last August. It had previously received statements of qualifications for the contract in April 2025.

    This follows confirmation earlier this month that Ewec has signed a PPA with a developer consortium for the 2.5GW Taweelah C IPP project.

    A team of UK-based Alderbrook Finance and US-based Sargent & Lundy is providing financial and technical advisory services to Ewec for the Taweelah C IPP.

    As MEED previously reported, both projects are following the model of Abu Dhabi’s IPP programme, in which developers enter into a long-term agreement with Ewec as the sole procurer. 

    This involves the development, financing, construction, operation, maintenance and ownership of the plant, with the successful developer or developer consortium owning up to 40% of the entity. The remaining equity will be held indirectly by the Abu Dhabi government.

    The project site for the Al-Nouf plant was selected for its ability to accommodate both seawater-cooled power generation and reverse osmosis desalination technologies. The plant will have the capacity to support several utility-scale energy and desalination projects in the future.

    The facility is scheduled to begin commercial operations in the third quarter of 2029.

    > Be recognised among the best in the industry at the MEED Projects Awards 2026 …

    https://image.digitalinsightresearch.in/uploads/NewsArticle/17155245/main.jpg
    Mark Dowdall
  • Zoom launches new Saudi data centre at center3

    9 June 2026

    Zoom has announced a new data centre in Saudi Arabia to boost in-kingdom capacity for government and enterprise customers requiring local data residency.

    In a statement, Zoom said the data centre is located within center3, a Saudi-headquartered provider of carrier-neutral data centres and subsea cable systems linking Europe, Asia and Africa. Zoom said the data centre builds on its broader investment plans in the kingdom, including a $75m commitment made last year focused on artificial intelligence (AI)-enabled innovation and the advanced infrastructure required to scale it.

    Zoom said its existing regional data centre, established in 2023, already supports customers with local data residency requirements, while the new site will enhance services for government entities, enterprises and critical national infrastructure organisations.

    AI is an important part of Saudi Arabia’s economic growth plans leading up to 2030. In January, government officials confirmed that as the global economy is evolving rapidly with the rise of AI, some projects such as The Line at Neom have slowed down, while other projects related to the World Cup, Expo 2030, technology and AI have accelerated. 

    The largest AI project in the kingdom is being developed by Humain, which is owned by the Public Investment Fund (PIF). In May, it issued a tender inviting firms to develop infrastructure for its planned 6GW hyperscale AI data centre campus in Riyadh.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/17155250/main.jpg
    Colin Foreman