Chinese company to build tyre plant in Morocco

17 October 2025

Chinese tyre manufacturer Shandong Yongsheng Rubber has launched a $675m project to build a tyre factory in Morocco.

The plant will initially produce 6 million semi-steel radial tyres annually, with plans to gradually increase capacity to 12 million units per year, according to a company statement.

The tyres manufactured will be primarily destined for export to European, African and American markets.

Shandong Yongsheng Rubber also plans to capitalise on preferential tariffs offered through Morocco’s free trade agreements with numerous jurisdictions, including the European Union, the US and several West African countries, the company said.

The factory, to be developed in Morocco’s Diouch province, will produce tyres that meet technical standards for developed markets.

Preliminary administrative procedures, including regulatory registration, have already been completed for the project.

Increased investment

Chinese companies in the automotive sector have increased investments in Morocco and neighbouring Algeria in recent years.

In August, Chinese automotive interior materials manufacturer Kuntai announced plans to establish a production facility in Morocco through its subsidiary Kuntai Hongjing.

The project represents a total investment of RMB100m ($13.7m) and will focus on manufacturing car floor mats and carpets for vehicles.

In March, Great Wall Motor, one of China’s top 10 car manufacturers, announced plans to build its first factory in Algeria, joining other companies in the country, including Fiat, Peugeot and Kia.

Last November, the Algerian Ministry of Industry & Pharmaceutical Production announced that it had granted permits for six new vehicle manufacturing factories in the country.

In March 2023, Dutch carmaker Stellantis announced plans to spend more than €200m ($213m) to manufacture several Fiat models in Algeria.

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Wil Crisp
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