Beaches and luxury drive regional tourism
4 April 2025
This package also includes: Region’s hotel projects pipeline balloons
In November last year, Saudi gigaproject developer Red Sea Global opened the Shebara resort. The resort’s futuristic architecture – with metallic orbs seemingly floating above the Red Sea – is indicative of the kingdom’s efforts to transform its tourism sector to attract international leisure visitors with sandy beaches and year-round sunshine to supplement its religious tourism offerings.
While the room rates may mean visiting the resort is just an aspiration for many, its impact has been wide-ranging as social media posts by influencers visiting the resort highlight what Saudi Arabia now offers as a tourist destination.
Diversifying its offering is a key part of Saudi Arabia’s tourism strategy, which aims to attract 70 million international visitors by 2030.
In January, Saudi Arabia’s tourism minister reported that the kingdom had welcomed a record 30 million international visitors in 2024. This figure marks a significant rise from 2019, when Saudi Arabia opened its doors to international tourism, attracting just over 17.5 million visitors.
Despite the progress, the growth rate in 2024 was 9.4%, which is slower than previous years. In 2023, arrivals jumped by 65% to reach 27.4 million. To achieve its target of 70 million visitors by 2030, Saudi Arabia must achieve an average annual increase of about 6.6 million visitors, equating to a growth rate of nearly 15% a year.
The opening of Shebara and other beach resorts will be vital to achieving this target.
Diversifying its offering is a key part of Saudi Arabia’s tourism strategy, which aims to attract 70 million international visitors by 2030
Beach resorts
While the GCC’s coastal regions and islands have been developed for tourism for decades, they are increasingly becoming magnets for travellers. According to GlobalData’s Q2 2024 survey, 54% of respondents globally prefer sun and beach holidays, a trend that the GCC is well-positioned to capitalise on.
Saudi Arabia is tapping into this demand with development projects on the country’s west coast, including the Red Sea Project, Amaala and several schemes within the Neom masterplan.
On the other side of the Arabian Peninsula, the UAE – particularly Dubai and Abu Dhabi – has long been a favourite for beachgoers, boasting luxurious beachfront resorts. These destinations are not only about relaxation, but also offer adventure activities, from water sports to desert safaris, enhancing their appeal to a broad spectrum of tourists.
These beachfront offerings have helped the UAE’s tourism sector recover from the lockdowns during the Covid-19 pandemic. Dubai welcomed 18.7 million international overnight visitors in January to December 2024, a 9% year-on-year increase that surpassed the previous record of 17.2 million in 2023, according to data from the Dubai Department of Economy & Tourism.
Room capacity is being added to cater to the growing numbers of tourists. According to property consultancy Cavendish Maxwell, Dubai’s hotel inventory will grow by 3.1% in 2025, with 3.4% growth predicted for 2026. By the end of 2027, Dubai is set to have more than 162,600 rooms across 769 hotels.
High-end offering
Luxury tourism is another pillar of growth for the GCC’s tourism sector. The UAE and Qatar have already established themselves as luxury destinations, attracting high-net-worth individuals and affluent travellers. Dubai’s high-end hotels and shopping malls are just some of the well-developed luxury tourism experiences on offer in Dubai.
In 2024, almost 70% of room supply in Dubai was in the high-end category, according to Cavendish Maxwell, while for upcoming supply in 2025, nearly 70% will be in the high-end or upper-upscale segment.
Similarly, the Pearl-Qatar destination and the award-winning experiences offered by Qatar Airways have positioned Doha as a luxury hotspot.
Saudi Arabia is also making strides in this sector. In addition to developments like Shebara offering luxury experiences, there are high-end tourism projects being developed across the kingdom. Most recently, gigaproject developer Diriyah Company announced the Luxury 1, a 325-key hotel, which will be the brand’s first property in the Middle East. It will be part of a media and innovation district within the Diriyah project on the outskirts of Riyadh.
Diriyah Company is also building residential projects that will be operated by luxury hotel brands. These include Armani, Baccarat, Corinthia, Raffles and Ritz-Carlton branded residences.
Traditional strength
While beaches and luxury are creating new opportunities, religious tourism remains the cornerstone of Saudi Arabia’s tourism strategy, driven by the millions of Muslims that visit Mecca and Medina for Hajj and Umrah.
A recent legal change allowing foreign ownership of land-owning companies in these cities marks a significant shift in Saudi Arabia’s approach to attracting foreign investment. This move is part of a broader strategy to bolster the economy and enhance the appeal of the Saudi financial market.
The Saudi government’s Vision 2030 aims to increase tourism to 150 million visits annually by 2030, with religious tourism playing a crucial role. The kingdom is investing in infrastructure to accommodate the growing number of pilgrims, with the expansion of airports, hotels and transportation networks under way.
The introduction of electronic and tourist visas has also made it easier for pilgrims to combine their religious journeys with other tourism experiences, broadening the scope of religious tourism to include cultural and heritage tourism.
The GCC’s tourism sector is poised for significant growth, driven by the dual pillars of beach and luxury tourism, and complemented by religious tourism. The region’s investments in resorts and supporting infrastructure, coupled with its natural and cultural attractions, position it as one of the world’s most exciting tourism destinations.
Region’s hotel projects pipeline balloons
Main image: High-end beachfront resorts such as Red Sea Global’s Shebara will be vital in achieving Saudi Arabia’s tourism targets. Credit: Red Sea Global – Shebara
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Following an estimated 4% real GDP expansion in 2024, the UAE economy is expected to accelerate its expansion to 4.8% in 2025, according to the Washington-based IMF. This is being driven by both strong non‑hydrocarbon activity and a rebound in oil output as Opec+ production cuts recede.
Both GDP figures represent a further step up from the IMF’s April 2025 estimates of 3.8% and 4% for 2024 and 2025 respectively, with the UAE economy consistently outperforming the IMF’s growth expectations.
Despite global economic uncertainty and rising instability, the UAE economy is expected to remain resilient in the near term, with the fund projecting growth will quicken to 5% in 2026.
“The UAE has shown strong resilience to global uncertainty, regional conflicts and oil market volatility … supported by sustained diversification and expanding exports,” said the IMF in its latest statement on the country.
Inflation is expected to remain subdued in 2025, averaging 1.6% – down from an April 2025 IMF estimate of 2.1% – and to hover around 2% in the medium term.
Housing costs remain the primary source of price pressure and a growing concern for affordability, while prices for tradable goods are expected to remain stable.
Property market risk
Concerns over the state of the real estate market are one area where potentially negative assessments hang over the UAE economy.
These concerns are currently concentrated in Dubai, where soaring prices have outpaced average wage rises and prompted warnings of a possible bubble.
UBS, in its Global Real Estate Bubble Index 2025 report, has significantly worsened its assessment of risk in the Dubai property market, moving it from 14th to 5th place in its ranking of exposure to a potential market crash.
The rise in Dubai’s risk assessment was the largest increase of any market since the prior edition of the report, and the overall classification for Dubai was raised from ‘moderate’ to ‘elevated’.
Property prices in the Dubai housing market have surged about 70% above pre‑pandemic levels in recent years, according to Knight Frank and JLL data, contrasting with more gradual recoveries in other sectors.
Sales have also shifted towards larger volumes of off‑plan transactions, where prices continue to rise even as growth in ready property prices has levelled off.
In May 2025, ratings agency Fitch issued an assessment pointing to up to a 15% moderation in prices in H2 2025 through 2026, suggesting the market had reached its peak.
Future oversupply was the key concern in the report, which expected new construction projects launched between 2023 and 2024 to add about 250,000 units to the market, with a peak of 120,000 handovers in 2026.
Countering these assessments are arguments that the city’s underlying economic fundamentals and steady population growth will continue to support consistent demand capable of absorbing the expected supply.
The UAE government is also encouraging net immigration through more flexible residency visa arrangements, which, together with property sale incentive schemes, are expected to continue to drive property demand in the near term.
Broader momentum
Other key growth sectors for the UAE include tourism, construction and financial services — all of which continue to support the country’s economic momentum.
The resilience of the country’s financial markets and capital flows despite recent global and regional shocks remains a positive signal for investors.
The UAE is also supporting an investor‑friendly environment through agile regulation of fast‑growing areas, including the emerging market for virtual assets.
This has been complemented by the country’s recent removal from the Financial Action Task Force’s grey list, reflecting the government’s enhanced efforts to regulate and combat irregular financial activity.
In the background, the UAE government continues to expand its Comprehensive Economic Partnership Agreements (Cepa) with other countries — supporting diversification of the country’s global trade relations and networks.
Support for the UAE’s resilience is also reflected in a positive trend in the S&P Global Purchasing Managers’ Index (PMI) in September, which saw the non‑oil private sector deliver its best performance in seven months.
After dipping to a recent low in July, the UAE PMI climbed for two straight months to reach its highest level since February in September — buoyed by a resurgence in new order growth as the economy emerged from the softer summer period.
Despite a weaker year overall, with new order growth in particular falling to its lowest point in four years in August, UAE business sentiment nevertheless hit a 10‑month high that same month, even as new orders dipped.
Now, the continuation of overall positive momentum in the index for the second month running suggests that recent concerns, including over geopolitical developments in the region in the form of the Israeli attacks in the Gulf, have been largely shrugged off.
The government appears to be keeping the country’s fortunes on an even keel despite the choppy global economic backdrop.
Taken together, the government’s firm stewardship, momentum in financial markets and robust public and private activity across key growth sectors help explain why the country’s growth continues to exceed expectations.
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Public spending ties the UAE closer together
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On 6 October, Abu Dhabi Executive Council chairman Sheikh Khaled Bin Mohamed Bin Zayed Al-Nahyan toured the almost-complete Zayed National Museum – the latest high-profile addition to the capital’s Saadiyat Cultural District, alongside branches of the Louvre and Guggenheim museums.
The museum is due to officially open its doors in December, with galleries tracing the history of human civilisation and the development of the UAE itself. Mohamed Khalifa Al-Mubarak, chairman of the Abu Dhabi Department of Culture & Tourism, said the museum will “serve as a bridge for dialogue between the UAE and the world” – but the Foster & Partners-designed building, with its cluster of tapered, wing-like towers reaching into the sky, will also play a role in cementing the country’s own self-image.
Infrastructure blitz
Other projects are also helping to tie the seven emirates closer together, including the national rail system. Freight trains have been running across the network since early 2023 and the first passenger trains are due to follow next year. They will be operated by a joint venture between the state-owned Etihad Rail and France’s Keolis, in a deal announced during the Global Rail 2025 exhibition in Abu Dhabi in late September.
There are big ambitions for the new network, with some projections suggesting passenger numbers could reach more than 36 million within four years. The trains will provide a physical connection between the emirates that avoids the often clogged-up roads; officials hope it could lead to greater economic activity too. Azza Alsuwaidi, deputy chief executive of Etihad Rail Mobility, has said the project could contribute some AED145bn ($39bn) to the UAE’s GDP over the next 50 years.
From the capital it will take less than an hour to travel northeast to Dubai and around 70 minutes to go southwest to Ruwais; the journey from Abu Dhabi to Fujairah on the Gulf of Oman cost is expected to take 1 hour 45 minutes. When complete, the network will connect 11 cities in all. The development of a separate high-speed line will cut the journey time between Abu Dhabi and Dubai to just 30 minutes, with trains travelling at up to 350 kilometres an hour.
Freight services continue to be further developed too. There are plans, for example, to create a new ‘bonded rail corridor’ that will link Khalifa Port in Abu Dhabi with Fujairah Terminals and their adjacent free zones.
In a separate effort to improve inter-emirate links, the Ministry of Energy & Infrastructure announced in late September a AED750m, two-year plan to upgrade the Emirates Road, adding extra lanes and bridges to cut the travel time for those driving between Ras Al-Khaimah, Umm Al-Quwain, Sharjah and Dubai.
Economic resilience
Earlier in the month, the Khalifa Fund for Enterprise Development pledged to help 1,000 local entrepreneurs in the next six months, via a national campaign called ‘The Emirates: The Startup Capital of the World’. This was launched on 21 September by federal Prime Minister and Dubai Ruler Sheikh Mohammed Bin Rashid Al-Maktoum.
Such domestic issues provide a welcome contrast to the often-tense regional situation that policymakers and leaders are having to navigate – including the situation in Gaza and the reimposition of United Nations sanctions on Iran in late September.
In the face of such geopolitical headwinds, the UAE economy has proved very resilient. In a statement in early October, the IMF said the country’s GDP expanded by 4% last year and should accelerate to 4.8% this year, well ahead of the global average.
After leading an IMF team on a recent visit to the country, mission chief Said Bakhache said that “expansion in tourism, construction and financial services continues to underpin growth, supported by major infrastructure projects”.
The economy has also been helped by the ongoing rollout of the UAE’s free trade strategy – the Comprehensive Economic Partnership Agreements with Australia and Malaysia were the two most recent to come into force, at the start of October.
There are, though, some clouds on the horizon, not least in the real estate sector. Bakhache noted that housing costs represented “the main source of price pressures, raising potential affordability concerns”.
The most recent UBS Global Real Estate Bubble Index placed Dubai fifth in its rankings of cities around the world, rating the city as being at an “elevated risk” of a property bubble after seeing a 50% rise in prices over the past five years.
“Dubai’s bubble risk has surged since 2022 amid an economic boom, leaving the market looking increasingly overheated,” the report said, adding that “incomes are not keeping pace with home prices and affordability has deteriorated”.
Gentrification pivot
This risk aside, the authorities are nevertheless working in other ways to try to make quality of life better. For instance, on 26 September, the Dubai authorities set up a new Civility Committee, which will be responsible for improving the look and feel of the city – part of Sheikh Mohammed Bin Rashid’s aim to make Dubai “the world’s most beautiful and advanced city”.
A few days later, on 29 September, the Abu Dhabi Executive Council took a similar step, when it approved the $11.4bn (AED42bn) next phase of its Liveability Strategy – a policy that aims to improve infrastructure in residential areas, from sports facilities and parks to schools and mosques.
The emirate’s authorities are also planning to build 40,000 homes for locals over the next five years, across Al-Ain, the Al-Dhafra region and Abu Dhabi city itself. Al-Dhafra will also feature on the Etihad Rail passenger network, making it an option for commuters priced out of the bigger cities.
Between these different public outlays, the common thread that emerges is that of the UAE’s desire to project an image of itself as a dependable, clear-visioned nation – one of connectivity, civic diligence and social mobility – in an increasingly uncertain world.
Main image: Construction of the Zayed National Museum in the Saadiyat Cultural District, Abu Dhabi
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Etihad Rail and Masdar sign green hydrogen value chain deal
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The UAE’s Etihad Rail and Masdar have signed a memorandum of understanding (MoU) to explore transportation solutions to support the green hydrogen value chain across the nation.
According to an official statement: “The MoU will allow companies to utilise Etihad Rail’s national network to enable transportation of feedstocks and products along the green hydrogen and derivatives value chain, including hydrogen, ammonia, methanol, sustainable aviation fuel and others.”
The agreement was signed on the sidelines of the recently concluded GlobalRail event in Abu Dhabi.
Masdar aims to become a leading producer of green hydrogen and its derivatives globally by 2030, with the company developing and investing in commercial projects and building scalable platforms in key markets worldwide.
“The agreement is in line with Abu Dhabi’s low-carbon hydrogen policy and the UAE’s National Hydrogen Strategy 2050, which aims to strengthen the nation’s position as a producer and supplier of low-emission hydrogen by 2031, and help reduce emissions in hard-to-abate sectors, such as land, sea and air transport, chemicals and fertilisers, and metals, including aluminum, iron and steel,” the statement added.
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The untapped potential of real estate development frameworks
7 October 2025
In the complex and fragmented real estate sector, establishing a standardised development framework can be a transformative tool for developers.
An astronomically growing and increasingly profitable real estate sector in the GCC is encouraging greater consolidation. Often times a single master developer gets involved in the full project value chain: from early ideation, market research and planning to subsequent construction, operations and end-of-life activities.
But greater exposure to the real estate sector is fraught with perils. For one, real estate is a traditionally fragmented business. It involves a dizzying web of managerial, consulting and construction trades with complicated interdependencies and many unaccounted-for specialised roles.
Second, particularities of location, the political, physical, climate and social landscapes make every project a challenging venture. And a multitude of codes, regulations and standards add to the entanglement by requiring compliance at every stage, with gates needing multi-level approvals.
But a standard real estate development framework can make work significantly simpler. It is a structured approach that defines major stages from site selection and feasibility analysis, to securing financing, design work, construction and eventual sales or operations.
The framework describes everything a developer should consider at every stage. Project activities, timelines, interdependencies, risks, types of outputs and financial transactions are outlined in detailed, ensuring projects are executed systematically. Even team and external stakeholders assignments to activities are outlined with clear delegation of authorities.
The benefits of deploying such frameworks can hardly be overstated and developers can reap a wide range of major awards from deploying them.
> Opportunities to boost earnings
By mapping the complete range of activities, particularly for community developments, downstream revenue-generating assets or services are often revealed. Thus, companies are able to grow by diversifying or spinning off new capabilities that retain earnings.
Examples of these are waste management services or rental of advertisement boards, or even joint ventures with operators in hospitality, retail or district cooling. Not only do frameworks fish out these white spaces, but they support developers to efficiently design their assets with operations in mind.
Emaar is one pioneer in this field. In a double-whammy that both ensures maximum returns and high-end flagship and well-serviced communities like Dubai Downtown or Dubai Hills Estate, the master developer bakes the design and operations of its commercial holdings like business parks, golf clubs, malls or community management services early into its planning processes.
> Optimising designs to save on costs
Because ad-hoc changes are often expensive, early design optimisation is critical. By pre-planning manufacturing processes, construction logistics or operational specifications through a standard framework, developers can optimise design layouts and construction to achieve significant capital and operational savings.
For instance, by leveraging modular prefabrication or standardised details for elements like cladding, windowsills or handrails, project costs can be reduced. Additional savings can come from bulk procurements of standardised products from single source suppliers that frameworks mandate to be onboarded early.
Doha’s Stadium 974 is a great example. It is a 40,000-seat World Cup venue that was built from modified shipping containers and modular steel frames. Its “plug-and-play” approach cut overall design costs due to its adoption of modular units and reduction in material waste. Savings were even compounded by lower construction costs due to shortened site works and faster assemblies.
> Visibility across all lifecycle stages
Very frequently major national and city events such as Expos, Olympics and World Cups impose milestones on large-scale projects. Subsequently, all sub-development streams must be highly regimented to meet them.
By commanding the entire development timeline through a framework, the grand critical path spanning multiple years can be identified. Crashing schedules, overlapping floating activities, and procuring and onboarding contractors for early preparation are common practices.
To cater to the 2022 Fifa World Cup, Lusail Real Estate Development Company (LREDC) constructed utilities and tram systems in parallel to buildings. Also, LREDC set strict design guidelines to avoid late redesigns, contracted developers simultaneously, and strategised prefabricated components and 24/7 construction shifts to compress schedules.
> Mapping activities to maximise involvement
A codified development process clearly describes the roles of all stakeholders with full transparency. A delegation of authority matrix ensures accountability, maximises employee productivity and approaches partners early for a fully effective contribution.
For instance, concept designs are multidisciplinary documents known to benefit greatly from the input of sales and marketing or asset management teams. Even external partners such as retail or hospitality operators should be involved. Knowing this is often overlooked. A standardised manual can enforce these teams’ contributions as conditions for design approval.
> Integration for more sustainable design
Integrated teams are the kernel of sustainable designs. A solid framework with mandated team assignments makes sure engineering, construction, and operations and maintenance personnel all have a seat at the drawing table to design an efficient product from the outset.
For instance, incorporating specifications from district cooling operators or heat pump contractors allows engineering teams to design envelopes with appropriate U-values, optimising the performance of mechanical systems. Construction waste can be saved from landfills by designing to finishing standards shared early by suppliers.
In Abu Dhabi, the Al-Bahr Towers designers had an integrated facade team involved early on. Architects, facade engineers, technical specialists and contractors worked together to design the adaptive solar screens and mashrabiya-inspired automated shading. The result was improved building energy performance, better occupant comfort, lower glare, and a building envelope that is both aesthetic and functional.
> Stage gates to guard against deviations
Deviations from initial design intentions often arise due to constraints or requirements such as building codes, tight budgets, high material costs, communication siloes or contractors’ limited know-how. A structured framework, however, can dictate quality reviews at selected stage gates. This ensures the product remains aligned, not only with the initial business plan and design vision, but also with the organisation’s broader goals.
This issue has been of particular interest to megadevelopers in Saudi Arabia. Many are installing quality assessment controls at major stage gates based on standardised real estate delivery frameworks to deliver high-quality communities that remain true to their original visions and rendered perspectives.
The need for tailor-made solutions
Although real estate processes and activities are generally similar, there is no single blueprint or a ‘one-size-fits-all’ template for a successful framework. Instead, solutions have to be tailored to each institution and for multiple reasons.
For one, the diversity of corporate divisions and reporting structures makes it difficult to apply a single, standardised model of decision-making.
Second, smaller developers usually outsource many capabilities, leaving large activity gaps that are not performed internally and cannot be monitored or managed in a similar way to larger corporations.
Third, different development scales – such as district versus building level – by their nature involve different stakeholders, permitting processes, design scopes and operational protocols that challenge standardisation efforts.
Finally, development rarely unfolds in a linear sequence. Iterations, task leapfrogging and improvised activities are almost a daily routine. These incongruencies will ultimately test the framework’s ability to adapt to real-life situations.
That said, the clear track record of significant gains justifies why developers are stepping forward with the framework initiative regardless of the challenges. It is as the old adage reminds us, “without a master plan, failure is not an accident, it’s an outcome”.
Main image: Dubai Hills Estate
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SWPC tenders Riyadh East sewage treatment plant
7 October 2025
State water offtaker Saudi Water Partnership Company (SWPC) has issued a request for proposals (RFP) for the Riyadh East independent sewage treatment plant (ISTP).
The project will be developed under a build‑own‑operate‑transfer (BOOT) model with a 25‑year concession term.
The plant will have a treatment capacity of 200,000 cubic metres a day (cm/d) in its first phase, expanding to 400,000 cm/d in the second phase.
It includes the development of a treated sewage effluent transmission pipeline, forming part of the kingdom’s wider programme to expand wastewater treatment capacity through public-private partnerships.
The targeted commercial operation date for the facility is 2029.
Recent tenders by SWPC have included ISTPs in Jeddah, Taif and Buraidah as part of the government’s drive to increase private sector participation in the utilities sector.
The Riyadh East ISTP is one of seven ISTP schemes that SWPC said it would procure between 2024 and 2026.
In November 2024, SWPC prequalified 53 companies that can bid for the seven planned ISTP projects and 41 for the independent water projects (IWPs).
The five IWPs have a total combined capacity of 1.7 million cm/d. The seven ISTP projects have a total combined capacity of 700,000 cm/d.
In September, SWPC received three bids from the private sector for the development of the Riyadh-Qassim independent water transmission pipeline project.
The project will have a transmission capacity of 685,000 cm/d. It will include a pipeline length of 859 kilometres and a total storage capacity of 1.59 million cubic metres.
SWPC also recently announced its preferred bidder for the Jizan cluster small sewage treatment plants and collection network project.
The $150m scheme involves the construction of 12 sewage treatment plants across the Jizan region in the southwest of the kingdom, with a combined treatment capacity of 74,700 cm/d.
READ THE OCTOBER 2025 MEED BUSINESS REVIEW – click here to view PDF
Private sector takes on expanded role; Riyadh shifts towards strategic expenditure; MEED’s 2025 power developer ranking
Distributed to senior decision-makers in the region and around the world, the October 2025 edition of MEED Business Review includes:
> AGENDA 1: A new dawn for PPPs> AGENDA 2: GCC pushes PPPs to deliver $70bn pipeline> POWER DEVELOPER RANKING: Acwa Power consolidates power sector dominance> IPPs: GCC enters pivotal year for IPPs> ACQUISITION: Wood takeover could boost Sidara profits> INTERVIEW: SLB strives to boost regional standing> SAUDI MARKET FOCUS: Riyadh strives for sustainable growthTo see previous issues of MEED Business Review, please click herehttps://image.digitalinsightresearch.in/uploads/NewsArticle/14813584/main.jpg