meed-logo

line1 line2 line3
SIGN IN / REGISTER

Beaches and luxury drive regional tourism

4 April 2025

 

This package also includes: Region’s hotel projects pipeline balloons

In November last year, Saudi gigaproject developer Red Sea Global opened the Shebara resort. The resort’s futuristic architecture – with metallic orbs seemingly floating above the Red Sea – is indicative of the kingdom’s efforts to transform its tourism sector to attract international leisure visitors with sandy beaches and year-round sunshine to supplement its religious tourism offerings.

While the room rates may mean visiting the resort is just an aspiration for many, its impact has been wide-ranging as social media posts by influencers visiting the resort highlight what Saudi Arabia now offers as a tourist destination.

Diversifying its offering is a key part of Saudi Arabia’s tourism strategy, which aims to attract 70 million international visitors by 2030. 

In January, Saudi Arabia’s tourism minister reported that the kingdom had welcomed a record 30 million international visitors in 2024. This figure marks a significant rise from 2019, when Saudi Arabia opened its doors to international tourism, attracting just over 17.5 million visitors.

Despite the progress, the growth rate in 2024 was 9.4%, which is slower than previous years. In 2023, arrivals jumped by 65% to reach 27.4 million. To achieve its target of 70 million visitors by 2030, Saudi Arabia must achieve an average annual increase of about 6.6 million visitors, equating to a growth rate of nearly 15% a year.

The opening of Shebara and other beach resorts will be vital to achieving this target.

Diversifying its offering is a key part of Saudi Arabia’s tourism strategy, which aims to attract 70 million international visitors by 2030

Beach resorts

While the GCC’s coastal regions and islands have been developed for tourism for decades, they are increasingly becoming magnets for travellers. According to GlobalData’s Q2 2024 survey, 54% of respondents globally prefer sun and beach holidays, a trend that the GCC is well-positioned to capitalise on.

Saudi Arabia is tapping into this demand with development projects on the country’s west coast, including the Red Sea Project, Amaala and several schemes within the Neom masterplan. 

On the other side of the Arabian Peninsula, the UAE – particularly Dubai and Abu Dhabi – has long been a favourite for beachgoers, boasting luxurious beachfront resorts. These destinations are not only about relaxation, but also offer adventure activities, from water sports to desert safaris, enhancing their appeal to a broad spectrum of tourists.

These beachfront offerings have helped the UAE’s tourism sector recover from the lockdowns during the Covid-19 pandemic. Dubai welcomed 18.7 million international overnight visitors in January to December 2024, a 9% year-on-year increase that surpassed the previous record of 17.2 million in 2023, according to data from the Dubai Department of Economy & Tourism.

Room capacity is being added to cater to the growing numbers of tourists. According to property consultancy Cavendish Maxwell, Dubai’s hotel inventory will grow by 3.1% in 2025, with 3.4% growth predicted for 2026. By the end of 2027, Dubai is set to have more than 162,600 rooms across 769 hotels.

High-end offering

Luxury tourism is another pillar of growth for the GCC’s tourism sector. The UAE and Qatar have already established themselves as luxury destinations, attracting high-net-worth individuals and affluent travellers. Dubai’s high-end hotels and shopping malls are just some of the well-developed luxury tourism experiences on offer in Dubai.

In 2024, almost 70% of room supply in Dubai was in the high-end category, according to Cavendish Maxwell, while for upcoming supply in 2025, nearly 70% will be in the high-end or upper-upscale segment.

Similarly, the Pearl-Qatar destination and the award-winning experiences offered by Qatar Airways have positioned Doha as a luxury hotspot.

Saudi Arabia is also making strides in this sector. In addition to developments like Shebara offering luxury experiences, there are high-end tourism projects being developed across the kingdom. Most recently, gigaproject developer Diriyah Company announced the Luxury 1, a 325-key hotel, which will be the brand’s first property in the Middle East. It will be part of a media and innovation district within the Diriyah project on the outskirts of Riyadh.

Diriyah Company is also building residential projects that will be operated by luxury hotel brands. These include Armani, Baccarat, Corinthia, Raffles and Ritz-Carlton branded residences.

Traditional strength

While beaches and luxury are creating new opportunities, religious tourism remains the cornerstone of Saudi Arabia’s tourism strategy, driven by the millions of Muslims that visit Mecca and Medina for Hajj and Umrah. 

A recent legal change allowing foreign ownership of land-owning companies in these cities marks a significant shift in Saudi Arabia’s approach to attracting foreign investment. This move is part of a broader strategy to bolster the economy and enhance the appeal of the Saudi financial market.

The Saudi government’s Vision 2030 aims to increase tourism to 150 million visits annually by 2030, with religious tourism playing a crucial role. The kingdom is investing in infrastructure to accommodate the growing number of pilgrims, with the expansion of airports, hotels and transportation networks under way.

The introduction of electronic and tourist visas has also made it easier for pilgrims to combine their religious journeys with other tourism experiences, broadening the scope of religious tourism to include cultural and heritage tourism.

The GCC’s tourism sector is poised for significant growth, driven by the dual pillars of beach and luxury tourism, and complemented by religious tourism. The region’s investments in resorts and supporting infrastructure, coupled with its natural and cultural attractions, position it as one of the world’s most exciting tourism destinations.

Region’s hotel projects pipeline balloons

Main image: High-end beachfront resorts such as Red Sea Global’s Shebara will be vital in achieving Saudi Arabia’s tourism targets. Credit: Red Sea Global – Shebara

https://image.digitalinsightresearch.in/uploads/NewsArticle/13569292/main.gif
Colin Foreman

Register for MEED's guest program now to access this article.

Click here to register
Exclusive from Meed
Related Articles
  • QatarEnergy awards contract for 2GW Dukhan solar plant

    16 September 2025

    State-owned petroleum firm, QatarEnergy has signed an agreement with South Korea's Samsung C&T to build a 2,000 MW solar power plant in Dukhan, about 80 kilometres west of Doha.

    The plant will double Qatar’s solar generation capacity, suppling up to 30% of Qatar’s total peak electricity demand once complete. It will use a solar tracker system and inverters, capable of operating in high temperatures, to maximise efficiency.

    The project will be delivered in two phases and is expected to be fully operational by mid-2029.

    The first phase of the Dukhan solar plant will deliver 1,000 MW of power to the Kahramaa grid by the end of 2028. 

    The agreement was signed by Saad Sherida Al-Kaabi, Minister of State for Energy Affairs and QatarEnergy CEO, and Sechul Oh, President & CEO of Samsung C&T.

    Senior officials from Kahramaa and executives from both companies also attended the ceremony.

    Under QatarEnergy’s Sustainability Strategy, the country plans to generate more than 4,000 megawatts of renewable energy by 2030.

    Qatar's first utility-scale solar PV, the 800MW Al-Kharsaah solar independent power producer project, has been operational since 2022.

    In August 2022, Samsung C&T won contracts for two other solar PV plants with a total combined capacity of 875MW.

    One of the solar plants, which has a capacity of 458MW, is located in Ras Laffan. The other plant is located in Mesaieed and will have a capacity of 417MW.

    Construction work on both projects was completed earlier this year.

    https://image.digitalinsightresearch.in/uploads/NewsArticle/14674775/main.jpg
    Mark Dowdall
  • Oman LNG shortlists bidders for fourth liquefaction train

    16 September 2025

    Register for MEED’s 14-day trial access 

    Oman LNG has shortlisted contractors to bid for engineering, procurement and construction (EPC) works for a new processing train at its Qalhat liquefied natural gas (LNG) production complex in Sur.

    The LNG train will be the fourth at the Qalhat complex, located in the sultanate’s South Al-Sharqiyah governorate, Oman LNG announced last July. The new train will have an output capacity of 3.8 million tonnes a year (t/y) and is expected to be commissioned in 2029, raising Oman LNG’s total production capacity to 15.2 million t/y.

    According to sources, Oman LNG has issued the main EPC tender for the fourth LNG train project and invited the following contractors to submit bids:

    • Chiyoda (Japan) / Samsung C&T (South Korea)
    • JGC Corporation (Japan)
    • Saipem (Italy) / Daewoo Engineering & Construction (South Korea)

    MEED previously reported that Oman LNG hosted site visits in June for prequalified contractors, according to sources.

    Oman LNG has performed the preliminary engineering study for the planned fourth LNG train. It awarded US-headquartered KBR a contract to execute front-end engineering and design (feed) works on the project in November.

    Separately, in June, Oman LNG awarded Japan-based Kanadevia Corporation a contract to perform pre-feed work for a pilot methanation plant, and a detailed concept study for future commercial scaling of the facility.

    The proposed facility is expected to produce 18,000 normal cubic metres of e-methane an hour.

    The pilot plant will comprise three components: a seawater desalination unit, equipment for producing hydrogen via water electrolysis and a methanation system that combines hydrogen with captured carbon dioxide to produce e-methane.

    The agreement follows a memorandum of understanding that Oman and Japan signed in March 2024, covering collaboration in hydrogen, fuel ammonia and carbon recycling. 

    Oman LNG operations

    Oman LNG is a joint venture of the sultanate’s Ministry of Energy & Minerals, which holds the majority 51% stake, and foreign stakeholders.

    The remaining 49% is held by UK-based Shell (30%); France’s TotalEnergies (5.54%); South Korea’s Korea LNG (5%); Japan’s Mitsubishi Corporation (2.77%); Japan’s Mitsui & Company (2.77%); Thailand’s PTTEP, following the acquisition of Portuguese firm Partex (2%); and Japan’s Itochu Corporation (0.92%).

    Oman LNG presently operates three trains at its site in Qalhat, with a nameplate capacity of 10.4 million t/y. Following debottlenecking, total production capacity increased to approximately 11.4 million t/y.

    Oman LNG secured $2bn-worth of project financing in 1997 to set up its first LNG export terminal in the sultanate, the Qalhat LNG terminal, which was commissioned in 2000.

    On 1 September 2013, Qalhat LNG was integrated with Oman LNG to form a single entity.

    The terminal exports gas produced by state oil and gas producer Petroleum Development Oman from its central Oman gas field complex. Oman LNG’s customers are mainly based in Asia, although the company has been expanding its client base outside the continent in recent months.

    In April, Oman LNG announced the start of turnaround activities at the third LNG processing train, which has an output capacity of 3.3 million t/y. The third train commenced operations in 2006 and primarily processes gas produced at the Saih Nihayda field in central Oman.

    ALSO READ: TotalEnergies studies expansion of Marsa LNG project in Oman

    https://image.digitalinsightresearch.in/uploads/NewsArticle/14674434/main0940.jpg
    Indrajit Sen
  • Transmission projects drive Saudi water sector growth

    16 September 2025

     

    Saudi Arabia’s water sector is on track for a strong year, driven by a surge in pipeline activity. 

    The market continues to be dominated by transmission projects, reflecting the kingdom’s focus on expanding networks to deliver water from supply facilities to cities and industrial hubs. 

    So far in 2025, $8.3bn of water contracts have been awarded, with pipelines accounting for $5.1bn, or more than 60% of total awards.

    Recent activity indicates that pipeline growth goes beyond awarded contracts, with major tenders pointing to more work ahead.

    Pipeline activity

    In September, Water Transmission Company (WTCO) opened bidding for the construction of two major water pipelines that will deliver over 1.38 million cubic metres a day (cm/d) of water across central and western Saudi Arabia. 

    The Jubail-Buraidah project, scheduled to begin construction in 2027, comprises approximately 348 kilometres of pipeline with a transmission capacity of 840,650 cm/d.

    The Ras Mohaisen-Baha-Mecca independent water transmission system project, which aims to supply the cities of Mecca and Al-Baha with desalinated water, has a maximum design flow rate of 542,000 cm/d. It requires a pipeline approximately 325km long, including four pumping stations. Both projects are being developed under the public-private partnership (PPP) model.

    Saudi Arabia also has even larger independent water transmission pipeline (IWTP) initiatives under way. 

    One such project, valued at $2.3bn, also linking Jubail and Buraidah, spans 587km and will carry 650,000 cm/d. In June, the local Mutlaq Al-Ghowairi Contracting Company secured the engineering, procurement and construction contract for this project.

    Pipeline activity is set to dominate in the short to medium term, with $6.9bn of projects under bid evaluation related to transmission networks, more than 60% of all bids. 

    This includes the Alshuqaiq to Jizan water transmission system: phase 4, for which an award is expected to be made by the end of the year, having first been tendered in 2023. 

    The project, valued at $3bn and procured by WTCO, will require a water pipeline of 523km in length with a capacity of 600,000 cm/d.

    Broader sector

    While pipelines clearly dominate, the wider water sector in 2025 is showing robust performance. Total awarded contracts in the sector stand at $8.3bn to date, highlighting sustained investment. 

    For context, total contracts awarded were $15.5bn in 2023 and $15.5bn in 2024, placing this year on track for another significant period of sector activity.

    Other segments continue to attract notable investment, with desalination projects contributing $2.4bn and water treatment plants accounting for $428m of awards so far.

    In June, construction work began on the second phase of the Shuaibah seawater reverse osmosis (SWRO) desalination plant, following the appointment of Al-Fatah Water & Power as the main contractor.

    Located on the Red Sea coast south of Jeddah, the $521m project involves the construction of a SWRO desalination plant, with a capacity of 545,000 cm/d, over an area of 25 hectares.

    In September, a consortium of Saudi utilities provider Marafiq, the regional business of France’s Veolia and Bahrain/Saudi Arabia-based Lamar Holding won a $500m (SR1.875bn) contract to develop an industrial wastewater treatment plant in Jubail Industrial City 2, located in Saudi Arabia’s Eastern Province.

    The project follows a concession-style model, similar to a PPP, where the developer consortium invests in building and operating the wastewater plant over a 30-year period. Construction is expected to begin by the end of the year.

    Key players

    Driving the market forward are a handful of key players, including Water Transmission & Technologies Company (WTTCO), which has awarded five contract awards worth $1.7bn in 2025.

    Saudi Water Partnership Company (SWPC) is also active at the top end, with three contracts valued at $2.75bn, often implemented under PPP models. 

    Saudi gigaproject developer Diriyah Company awarded one contract this year: a $1.1bn deal for a utilities relocation package for the King Saud University project located in the second phase of the Diriyah Gate development (DG2).

    The contract was awarded to the joint venture of Beijing-headquartered China Railway Construction Corporation and China Railway Construction Group Central Plain Construction Company.

    The deal involves the construction of several water infrastructure projects, including a district cooling plant, water storage facilities, a sewage treatment plant and irrigation water storage tanks.

    Saudi Water Authority, meanwhile, accounts for 20 awarded projects worth $1.46bn, reflecting its focus on more localised or smaller-scale works, as is the case with several other entities.

    The split of a few large, high-value megaprojects versus a larger number of smaller, lower-value contracts suggests opportunities for both top-tier players delivering megaprojects and mid-tier contractors participating in more localised or bundled works.

    Looking ahead, $26.9bn of water projects are currently out for tender, suggesting significant activity in the years ahead, with water pipeline work ($11.9bn) continuing to lead the way.

    MEED’s October 2025 special report on Saudi Arabia also includes:

    > ECONOMY: Riyadh looks to adjust investment approach
    > BANKING: New funding sources solve Saudi liquidity challenge
    > OIL & GAS: Aramco turns attention to strategic projects
    > GAS: Saudi Arabia and Kuwait accelerate Dorra gas field development
    > POWER: Saudi Arabia accelerates power transformation
    > CONSTRUCTION: Saudi construction pivots from gigaprojects to events
    > TRANSPORT: Infrastructure takes centre stage in Saudi strategy

    https://image.digitalinsightresearch.in/uploads/NewsArticle/14674379/main.gif
    Mark Dowdall
  • WEBINAR: GCC water projects market outlook and review

    15 September 2025

    Register now

    Date & Time: Wednesday 24 September 2025 | 11:00 AM GST

    Agenda:

    1. Latest updates on the GCC water sector projects market

    2. Summary of the key water sector contracts and projects awarded year to date

    3. Analysis of the key trends, opportunities and challenges facing the sector

    4. Highlights of key contracts to be tendered and awarded over the next 18 months

    5. Long-term capital expenditure outlays and forecasts

    6. Top contractors and clients

    7. Breakdown of spending by segment, i.e. desalination, storage, transmission and treatment

    8. The evolution of the PPP model framework in the delivery of water projects

    9. Key drivers and challenges going forward

    Hosted by: Edward James, head of content and analysis at MEED

    A well-known and respected thought leader in Mena affairs, Edward James has been with MEED for more than 19 years, working as a researcher, consultant and content director. Today he heads up all content and research produced by the MEED group. His specific areas of expertise are construction, hydrocarbons, power and water, and the petrochemicals market. He is considered one of the world’s foremost experts on the Mena projects market. He is a regular guest commentator on Middle East issues for news channels such as the BBC, CNN and ABC News and is a regular speaker at events in the region. 

    Click here to register

    https://image.digitalinsightresearch.in/uploads/NewsArticle/14667833/main.gif
    MEED Editorial
  • Alec set to launch IPO on Dubai Financial Market

    15 September 2025

    UAE-based Alec Holdings has announced that it will list 20% of its share capital on the Dubai Financial Market through an initial public offering (IPO).

    According to an official statement, the firm will offer 1 billion shares, representing 20% of its share capital. The subscription will be offered in three tranches and will open on 23 September and close on 30 September.

    The first tranche comprises individual subscribers, the second includes professional investors, and the third tranche is reserved for eligible employees of Alec and the Investment Corporation of Dubai (ICD).

    ICD, the investment arm of the Government of Dubai, is currently the sole shareholder of Alec. It will retain 80% of Alec’s issued share capital following the offering.

    Emirates NBD Capital and JP Morgan Securities have been appointed as joint global coordinators. Both firms, along with Abu Dhabi Commercial Bank and EFG Hermes, have been appointed as joint bookrunners.

    Moelis & Company is the independent financial adviser.

    Emirates NBD has been appointed as the lead receiving bank.

    Abu Dhabi Commercial Bank, Abu Dhabi Islamic Bank, Al-Maryah Community Bank, Commercial Bank of Dubai, Dubai Islamic Bank, Emirates Islamic Bank, First Abu Dhabi Bank, Mashreq Bank and Wio Bank have also been appointed as receiving banks.

    “Alec intends to distribute a cash dividend of AED200m, payable in April 2026, and a cash dividend of AED500m for the financial year ending 31 December 2026, payable in October 2026 and April 2027,” the statement added.

    “The company further intends to distribute cash dividends in April and October of each year, with a minimum payout ratio of 50% of the net profit generated for the relevant financial period, subject to the approval of the board of directors and the availability of distributable reserves,” Alec said.

    Alec Holdings’ core businesses include Alec Construction and Target Engineering.

    Other businesses include Alec Fitout, Alemco, Alec Data Centre Solutions, Alec Technologies, Alec Lite, Alec Facades, Linq Modular, Alec Energy and AJI Rentals.

    READ THE SEPTEMBER 2025 MEED BUSINESS REVIEW – click here to view PDF

    Doha’s Olympic bid; Kuwait’s progress on crucial reforms reinforces sentiment; Downstream petrochemicals investments take centre stage

    Distributed to senior decision-makers in the region and around the world, the September 2025 edition of MEED Business Review includes:
    To see previous issues of MEED Business Review, please click here
    https://image.digitalinsightresearch.in/uploads/NewsArticle/14667572/main.jpg
    Yasir Iqbal